Intended audience: What it is & how to identify it

An intended audience helps you focus your marketing efforts and reduce the chances that your marketing campaign will fail.

The audience is an essential part of every marketing campaign. Whether you’re launching a new product or service, you’ll need to decide who your target audience is. After all, it will be hard to market if you don’t know who your offer is best suited for.

But who is the target audience? And how do you find a target audience? This checklist has answers to these and other questions.

What is the intended audience?

The “intended audience” is the group of people for which the service or product is made. You could also think of this group as the “targeted audience” in another sense.

A target audience is a group of people to whom you want to sell a product or service. It may show the kind of people who are more likely to buy that product or service

A target audience could be working moms in San Francisco between the ages of 25 and 34 who are interested in healthy food and make between $4,000 and $5,000 a month. These customers can be described by their age, income, interests, and past purchases. Some of these things are a person’s location, age, job, level of education, and annual income.

 Companies also use target audiences to describe their buyer personas or ideal customers. But a perfect customer profile is even more specific than a target audience.

The importance of identifying your intended audience

Know your audience is a common phrase. These sage words can serve as the foundation for successful marketing campaigns. It’s impossible to reach everyone at once. So defining your target audience is extremely important. Businesses of all sizes can compete in today’s market if they target a small but targeted audience. You can save time and money by focusing on the needs of your current customers when developing your marketing strategy.

Targeting a specific group of people may appear exclusive, but this does not mean that you are excluding those who do not meet your criteria. To get the most out of your marketing dollars, it is essential to know your target audience. Using this method, you’ll be able to generate business leads cost-effectively and efficiently.

Here are some tips on how to identify your intended audience.

Let’s figure out how to identify your audience with the following tips and tricks.

  1. Segment Your Audience

The first step in figuring out your intended audience is to divide them into smaller groups. For example, if they have bought from you before, you can divide them into groups based on what they have purchased. If they downloaded something from your site, you could divide them into groups based on what they downloaded.

Another way to divide your audience is to group them by the demographics and psychographics of their target audience. That helps if a lot of people like your product or service.

In that case, you can use multiple social media networks, PR campaigns, multi-segment marketing, content writing, and other forms of digital marketing to attract a wide range of potential customers from different market segments.

  1. Do research on the market

Before you can come up with a unique offer, you need to do market research to find out what’s already out there in your industry. This will help you figure out how many competitors you have and which ones are the strongest. It will also show you where the market is missing something. That can be a great chance to come up with a unique selling point for your product or service and shape your place in the market.

 Market research will also show you what threats there are in the market. Threats are situations or events that can hurt your offer. That can help you think ahead about these threats and plan to avoid or lessen them.

  1. Look at your competitors

The next step is figuring out what you want to sell and what your competitors are doing. Who do they try to reach? What problems do their customers have?

As you do this, you may be able to think about what their marketing is missing. In other words, you’re looking for a hole in the market that your product can fill. Then, you can focus your marketing messages on the problem and how your product solves it. Don’t forget to look at how they market on social media.

Watch what social media sites they are using and how often they post. You can also look at the content they share on each platform and see if they use influencer marketing to get people to know about their brand.

This research will help you figure out which social networks to focus on and what kind of content you can make to attract the attention of your intended audience.

  1. Look at Industry Trends

Next, you need to look at what’s going on in your field. That will show you where your competitors are putting most of their efforts. Like market research, it can help you figure out where your product or service can fill a need and what makes your product special.

 Trends in an industry are also important because they can help you figure out changes in popularity so you can change your marketing strategies to match. For example, if you have a popular holiday product that sells well around Christmas, you can start promoting it around Halloween.

  1. Talk with Your Audience

Talk to your social media followers and email subscribers to get more information. The easiest way is to ask them to complete a survey about themselves and what they like. Another good way to talk to your audience and find out what they think about your products is to interview them or have a Q&A session with focus groups like them. But you can also learn much about your audience just by talking with them. 

Use social listening to keep an eye on what people say about your brand, your products, your competitors, and more on social media sites. This can not only help you learn more about your audience, but it also has other benefits. When you read their posts and comments, you can learn a lot about what drives them.

  1. Interpret Data

After all that research, you’ll have a lot of information at your disposal. But you’ll also need to analyze that data to get a clear picture of your intended audience, their likes and dislikes, their habits, and their demographic and psychographic data.

Using your collected information, you can look for patterns to further divide your audience and make more targeted marketing campaigns. You can also make personas and figure out value propositions based on how you interpret the data.

So, now you know exactly who your brand and product will be for.


Knowing your target audience is the most important first step in creating marketing campaigns that reach the right people at the right time. In this guide, we’ve explained what an intended audience is and tips on finding one. The only thing left to do is act on these tips. Have good luck!

If you’re looking for more than just survey software, QuestionPro can help. With our Insights Hub Research Repository, you can manage your data and intended audience.