The times they are a-changin’. Little known fact: Bob Dylan was singing about market research. Market research is changing, and smart businesses are seizing the opportunity to use smartphones to gather data in a timely, efficient way. There are two options when conducting market research in the mobile world: in-app surveys and mobile-optimized surveys that are housed on a webpage and accessed from a smartphone.

The bitcoin craze isn’t ending any time soon, with prices expected to rise to $18,600 over the weekend. Although there are many critics of the cryptocurrency, it has reached a record value of more than $1 billion. Currently, there are an estimated 4 million active bitcoin wallet users across the world, and analysts anticipate the number to reach 200 million by 2024.

Experts are predicting 2018 to be the year mobile technology officially takes over travel. Gone are the days of making blind booking arrangements and hoping for the best, or using a travel agent. Even sitting down at a desktop computer is no longer necessary. Today, 77% of Americans own smartphones and a recent Global Traveler study found that one in three travelers now books on a mobile device.

Education has changed drastically over the past decade, due to the introduction of mobile applications in the classroom. While it may seem foreign or unnecessary to parents, this way of learning and communicating is here to stay. Traditionally, accessing technology was limited only to those who could afford to purchase a computer. However, in recent years, the cost of a smartphone has made technology more accessible to the masses, which is why there are now almost 7 billion smartphones in the world.

Who would have imagined that this day would come? Certainly Steve Jobs and many others saw this coming years ago. We’ve moved from apps (ex/ Microsoft Outlook and Word) to the cloud (ex/ Gmail and Google Docs), to a rich app ecosystem on mobile devices. Regardless of how we’ve ended up here, it’s now obvious that app usage is widespread and growing.