So, why does your company need both the customer experience vs customer journey? Aren’t they the same? Not exactly. The […]
Customer Journey vs Customer Experience: The Difference
Consumer Decision Journey: What it is + Free Guide
Talking about a consumer decision journey is essential for any sales, marketing, and customer experience strategy. More and more customers […]
Customer Value Journey: What is it & how to implement it
Getting to know your audience and customers to understand their behavior is an essential part of a marketing and business […]
My 4 Memorable Approaches to CX — Tuesday CX Thoughts
I’ve been lucky enough to be a part of customer experience research for nearly a quarter-century. In that time I’ve […]
Basic Research: What It Is + Guide For Businesses
There are many stages and methodologies for building knowledge and generating insights that contribute to its understanding and advancement; basic […]
