The Contenders In one corner, wearing red, we have a car rental agency. Struggling amidst the pandemic, but rebounding amid […]
Dueling errors
Customer Experience & NFT
What Is NFT? Just like with the emergence of block-chain, we’ll begin to hear about how NFT will profoundly change […]
What is Behavioral Segmentation: Definition and Characteristics
Behavioral segmentation is the process of grouping customers according to their behavior when making purchasing decisions. Market researchers observe aspects […]
Requiring Perfection
The Perfect 10 When I think about the “Perfect 10”, my mind goes back to when I was younger and […]
Weathering the Storm
A Storm Creating a CX Storm This past weekend, I was in my old hometown awaiting my family to join […]
