Likert Scale and other scales designed to measure attitudes, such as satisfaction, are ubiquitous in market research. They have their […]
Finding the right balance in your measure scales
Employee Perks – Benefits of Employee Motivation
Employee Perks In this ever-competitive world, employees are increasingly spending more than 8 hours a day in the office. Accordingly, people care […]
Top Market Research Trends of 2015
Driven by a range of forces such as rapid technological innovations, internet, mobile devices, social media and analytics, the Market […]
Going Mobile – When to Deploy Mobile Surveys?
Recently I heard the average smartphone user is never more than three feet away from his or her phone. There […]
“Why Should Companies Embrace Online Communities?” — Webinar Q&A
In this week’s webinar our speakers discussed the unique role that Online Communities play in today’s digitalized world, highlighting the […]
