While online research is poised to remain the data collection mode of choice for most researchers, the acquisition of a reliable online sample can account for more than 40% of a typical research project.
In addition to offering cost effective research software solutions to ease the financial burden on research and marketing professionals, QuestionPro has taken another step to offer its customers access to quality sample through the MicroPanel Network – Proprietary panels that consist of consumers and B2B professionals who are recruited and managed exclusively by Survey Analytics….

I want to introduce you to the SurveySwipe Blog (blog.surveyswipe.com) – The main editor behind the blog is Chandika Bhandari – also known as “Chad” around here. He’s the technical brain behind SurveySwipe and has been actively developing apps for the mobile platform over the last 6 months. Prior to joining the Survey Analytics family, Chad was a Lead Developer at Microsoft for over 10 years right here in Seattle….

It appears that Survey Analytics is listening intently to its customers and with good reasons. The software firm, which currently offers an array of research tools for conducting market research, including survey design and hosting, reporting, advance analytics and panel management, recently announced the launch of its latest product – MicroPanel.
MicroPanel is designed to facilitate both Question pro and Survey Analytics customers access to online respondents for survey participation, using one dedicated platform….

In the past, we BUDGETED for market research.  This usually included our annual customer satisfaction survey and then we simply looked at our marketing plan an set aside a budget for the new product research we were going to do in the next year.
These days things are a little different.  I find myself recommending a market research plan over and over to small businesses and that means that I had better start explaining what a market research plan looks like….

I wanted to give you an update on a new feature that we launched on Monday – Survey Routers and Split Ballot Testing.
Simply put, split ballot testing allows you to create a unique URL that points to two (or more) surveys and it randomly cycles through each of the surveys.  The experiment could be different versions of a survey, or different surveys, etc….


If you are a student or a faculty member of a university – you can get free (well ok – almost) access to QuestionPro Corporate Edition. Ok – before I get yelled at for false advertising – let me lay out the specifics of this deal:

This is a Department wide or a University wide license….