“You learn when you listen. You earn when you listen.” —Harvey Mackay
Revenue at risk? Are your customers dissatisfied?
Did you know U.S businesses annually lose an estimated $83 billion due to dissatisfied customers? What does this figure indicate? Well, the answer is very simple. Business revenue and customer satisfaction are most certainly correlated.

According to a recent study, only 28% of B2B clients fall under the “fully engaged” category. That’s shocking, as disengaged customers are a sign of revenue at risk. Businesses, small and big, always need to keep customer loyalty as their primary priority and create ways to handle customers.
Understanding your organization’s present-day situation, adapting to changes to avoid revenue adversities and also being updated about the latest customer engagement/satisfaction trends using tools like customer effort score or net promoter score is the key to the efficient management of revenue at risk.

Have you wondered, what would happen if you merged your customer revenue with your NPS? We all know that higher NPS scores mean higher loyalty, and higher loyalty means increased profits. However, most companies are still using a one-size-fits-all approach when it comes to valuing their customers. This could mean that the happiest and highest spenders are treated equally to dissatisfied, low spenders….