Proper market research is the stable launching pad to rocket any successful product, service, or campaign. That’s not rocket science. Having said that, market research tends to get overlooked in the event space. All too…
Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. 43%…
Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route….
March winds and April showers bring forth May flowers. If the groundhog sees his shadow, it means 6 more weeks of winter. While these old wives tales may seem ridiculous to some, (these people probably…
FEATURE
Don’t we hear it most of the time that we need to do a market research before launching a new product or service or modifying the existing product or service? This is the best way…
Renowned psychologist B.F Skinner coined the term Operant conditioning. It can be summarized as changing of behaviour by the influence of a reinforcement/ reward given after desired response (Source: simplypsychology.org). Understanding and practising this behavioural…
