For many years email has been the optimum choice of communication for marketers and surveyors. Email plays a significant role in reaching people and conveying the message. Therefore, when it comes to the survey distribution, undoubtedly email outweighs. However, there is a bit more to a survey distribution email apart from plugging the survey link and waiting for the best results. …
When we look for the time, more likely we will pull out our phone, tap on our smartwatch, or take a sneak peek in the corner of the desktop. Computers are very good at telling time. For example, give the time in London to a computer, and within seconds it will convert it to the New York time.…
The Pew Research center recently published a research paper on respondent focus and data quality. The synopsis of the research paper states:
“Forced-choice questions yield more accurate data than select-all-that-apply lists”
What does this mean?
The research by Pew indicated that folks are not paying attention to multiple-choice questions – in jogging their memory and cognitive ability to recall and respond –…
How has your market research strategy evolved over the years? With enhanced technology and new data and privacy laws, some say it’s challenging and expensive to keep up. After the 2009 recession, companies that were more adaptable survived while others closed shop. Each year, new buzzwords and trending ideas capture the attention of audiences at industry conferences and research-related events – …
Usage dashboard update
Reacting to the client’s demand, we are introducing a major update in our previous usage dashboard. Using the new usage dashboard now you can easily gauge the overall adoption of surveys and data in your organizations. In addition to that, looking at the dashboard statistics you may dive into the problem areas shouting for your immediate attention. …
MaxDiff analysis questions ask respondents to select between the best and worst options out of a given set. If it is implemented with good experimental design, you can obtain a relative ranking for each option.
These questions are apt for situations where trade-offs or choices are required to be made such as below:
Compare features or benefits
Find areas for potential investment of resources
Compare interests and activities
Decide on potential marketing messages for a new product
Get inferred feedback on products or services used
MaxDiff survey settings and reports have enhanced to make it more user-friendly for the survey administrators….