Brand Perception: What it is & How to Measure It
Many firms strive to make great brand perception look better than it is. We realize it isn’t easy, but we’ll […]
Market Research
Qualitative Surveys: What They Are, Benefits, and How to Conduct Them
Qualitative surveys have been an essential part of research as they help uncover aspects related to respondents’ emotions, behaviors, and […]
Ad Testing: What it is and How to Run One
Ads remain one of the most crucial components of an overall advertising strategy. A potential customer only sees advertisements as […]
Creative Testing: What it is + Free Guide
Making the best creatives is essential if you want to engage your audience with your company’s story. In marketing, creative […]
Acquiescence Bias: What it is & How to Prevent It
For a good reason, consumer research is frequently concerned with acquiescence bias. A survey respondent who tends to agree with […]
