Love it or hate it, augmented reality (AR) and virtual reality (VR) is coming to a household near you. Big bets are being made by heavy-hitting tech firms and venture capitalists, but nobody is sure…
Advertising testing 101 There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey…
This week, we look at a fresh perspective on the notion that research quality is dropping quickly; how subscription business models can also mean instant market research information; market research tips for your business plan;…
Tweaking a brand is essential to help with standing out among competitions while also redefining a company and the products or services it represents. When you are in need of tweaking your brand in a…
Brand’s Irresistibility Quotient When will be stop measuring Brands Irresistibility Quotient? Probably never – it comes to brand irresistibility quotient there has been some new research released today that de-mystifies (yes, scientifically) irresistibility. TNS, a…
With 2014 in full swing, you’re probably sitting there thinking about what you will do this year to build your brand. The beginning of any calendar year brings thoughts of “new and improved” ways to…