As human beings, our brains are hardwired more sensitive towards negative or unpleasant news. So, it is not at all surprising that recent poll data shows that 95% respondents have taken action as a result…

Advertising testing 101 There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey…

Tweaking a brand is essential to help with standing out among competitions while also redefining a company and the products or services it represents. When you are in need of tweaking your brand in a…

 Brand’s Irresistibility Quotient When will be stop measuring Brands Irresistibility Quotient?  Probably never – it comes to brand irresistibility quotient there has been some new research released today that de-mystifies (yes, scientifically) irresistibility.  TNS, a…