Track the Customer Journey
The customer journey is seldom a linear process. How marketers and the organizations they work for decipher the roadmap the customer is using on his or her journey requires tools, time and commitment. This was brought to light in the August 2015 edition of the CMO Survey. This semi-annual survey is conducted in February and August and is co-sponsored by McKinsey and Company, the American Marketing Association and Duke University’s Fuqua School of Business….