What is culture index?
A culture index provides a snapshot of how your employees feel about being employed in your organization. This includes their sentiments, opinions, and attitude about the different attributes of their roles and responsibilities.
An organization hires employees at different levels. Typically managers are hired to strategize the overall working of their respective teams and to maintain the workplace climate. They are given the responsibility to help their team and ensure its smooth functioning.
When an organization wants to gauge how it’s employees feel they deploy an employee survey if they have to survey the entire organization but if it’s only a few members then they fall back on the managers for the first-hand report.
When employees express, how do you measure their sentiments? There is no designated scale to do it. But you can analyze it with a culture index. You can analyze and know whether what they feel is good, bad or neutral. The index also offers a benchmark that can be compared to internally and externally both.
The index might suggest that something is not working right with the organization. For example, employees are not engaged enough, because they don’t receive enough feedback from their managers. With the lack of feedback, they are not inspired enough to do anything new, hence the levels of engagement are dropping.
Why is culture index important?
Let’s imagine two organizations- A and B. Organization A has extremely high employee turnover, lack of employee Net Promoter Score and is low in levels of engagement. This has increased both the product and human resources cost. Most people in the team are new and have no idea what is going on.
On the contrary, there is organization B, who has no such problems. Instead, employees in this organization enjoy coming to work, are highly motivated, take responsibilities of the tasks assigned to them and are proactive.
What makes organization B stand out? What do you think they are doing right to retain their top talents. How are they engaging their employees? Why are the employees happier than in organization A? The reasons can be many and well-distinguished but what stands out always is workplace culture.
Read more: Top 20 culture survey questions
Ultimately it is the culture of an organization that makes all the difference. Organizations that have a good culture, experience lower attrition, higher levels of engagement and employees who take ownership. According to a study conducted by Columbia University, the turn over rate is approximately 13.9% for organizations that have higher levels of satisfaction. As compared to the 48.4% of the ones that do not!
Happier employees also keep it ringing at the cash counter, According to a study conducted by the University of Warwick, happier employees contribute to 12% more than the average employees. Hence culture is important. Here are the 4 reasons why culture index is important:
1. Better employee retention
Organizations that have a good culture often see a higher retention rate. Employees are happier and there is enthusiasm in the air. Employees go above and beyond to get things done and make sure the organization achieves its goals. Culture index will help analyze the level of happiness of your organization.
2. Client retention
Remember this, happy employees mean happy customers. Happy customers are the ones that keep coming back to you for products or services or both. Customer retention is essential for a business for its fiscal growth. It takes a huge amount fo time, resources and finance to acquire a new customer. Therefore customer retention is the key and your employees can ensure that.
3. Strategic planning
Strategic planning is the key to success for any organization. If there is no planning there is no error-free execution of the tasks assigned. Planning helps an organization implement their ideas into reality. Strategic planning can only be implemented if employees are in sync with what is happening in the organization.
4. Conflict resolution
Whatever the nature of the conflict is organizations should focus on resolving it. Whether it is between employees or between employees and customers organizations should look at conflict resolution as the key to improving the overall environment at work. When conflict resolution becomes an integral part of organizational behavior, employees tend to be happy and believe more in top-level management.
Finally, organizational culture goes beyond ping pong tables and casual Fridays. You need to find new ways of keeping your employees motivated. Providing your employees with a good work environment is the least you can do.
Culture index will provide you with the information needed to understand what your workforce thinks and how it reacts. Culture index helps an organization stay on the correct path and maneuver the right course of action, that will ultimately lead an organization on to the greater path of success.