At the top of every business’ goals list is to exceed its customers’ expectations in order to retain them as long-term loyalists. That is the surest way of increasing your business revenue. As you would already know, a satisfied customer is actually in the front line when it comes to advertising your business through both the word of mouth and online reviews….

The business world is never at a loss for creating new departments and job titles, which is why between 2006 and 2015 the job title “Chief Innovation Officer” increased in prevalence by 500% according to a ZipRecruiter analysis. These CIOs often come into an organization to lead innovation departments which are charged with making an organization “more innovative.” But as with any emerging discipline, the roadmap for achieving this goal is sometimes unclear.

When researching innovation in the manufacturing and energy sector, I found some curious results. I’d find out that “75% of private sector Research and Development in the US is performed by manufacturers.” But then in another article, I’d find “42% of middle market industrial companies don’t have a formal idea selection process.” This discrepancy, however incongruous, is not uncommon….

Companies that want to remain competitive are making innovation one of their guiding principles. They want to be able to be pioneers and trendsetters, but also still deliver great bottom line results. It’s not uncommon for company leadership to talk about innovation as a foundational principle for their company.
But how do you know that these values are embedded and experienced by everyone at an enterprise-size organization? You might want to conduct an innovation assessment to find out if those values are adopted or just lip service.

Improving your brand and business is predicated on attracting and maintaining customers, and methods of effective marketing change as rapidly as the technology does. As of 2016, nearly 90% of companies used social media marketing, a technology that barely existed a decade ago.
Not too long before that, the only method of marketing for many businesses was an attractive storefront, a few flyers, and if they were lucky –

Survey data is a valuable source of customer knowledge. The insights gathered through surveys are used to inform critical business decisions. Yet, so much effort is exerted to increase response rates, and relatively little to increase the actual quality of the data.
With such important decisions resting on survey data, organizations would do well to make sure that the information is accurate and reliable.