At the top of every business’ goals list is to exceed its customers’ expectations in order to retain them as long-term loyalists. That is the surest way of increasing your business revenue. As you would…

The business world is never at a loss for creating new departments and job titles, which is why between 2006 and 2015 the job title “Chief Innovation Officer” increased in prevalence by 500% according to…

When researching innovation in the manufacturing and energy sector, I found some curious results. I’d find out that “75% of private sector Research and Development in the US is performed by manufacturers.” But then in…

Companies that want to remain competitive are making innovation one of their guiding principles. They want to be able to be pioneers and trendsetters, but also still deliver great bottom line results. It’s not uncommon…

Improving your brand and business is predicated on attracting and maintaining customers, and methods of effective marketing change as rapidly as the technology does. As of 2016, nearly 90% of companies used social media marketing,…