When researching innovation in the manufacturing and energy sector, I found some curious results. I’d find out that “75% of private sector Research and Development in the US is performed by manufacturers.” But then in…
Companies that want to remain competitive are making innovation one of their guiding principles. They want to be able to be pioneers and trendsetters, but also still deliver great bottom line results. It’s not uncommon…
Improving your brand and business is predicated on attracting and maintaining customers, and methods of effective marketing change as rapidly as the technology does. As of 2016, nearly 90% of companies used social media marketing,…
May 25th, 2018 came and went by. GDPR is here. In fact, it’s been here for two months now. GDPR encroached upon all businesses that hold data on EU residents. The UK’s Data Protection Act…
Survey data is a valuable source of customer knowledge. The insights gathered through surveys are used to inform critical business decisions. Yet, so much effort is exerted to increase response rates, and relatively little to…
5 types of email newsletter templates to boost your enterprise’s performance Newsletters are basically reports, that firms send periodically by email to their subscribers in order to inform them about commercial issues or just…
