Motivational research is to identify and understand the aspects of the consumer that they do not fully comprehend. It makes […]
Motivational Research: Techniques, Strengths, and Weaknesses
3 Ways You Are Sending The Wrong CX Message (Even if You Think it is Right) — Tuesday CX Thoughts
There are ways that businesses can alleviate most symptoms of a bad customer experience. We frequently discuss many ideas across […]
Brand Audit: Definition, Steps & How to conduct one
Your most important resource is your brand. A brand audit helps companies evaluate their internal and external branding through customer […]
Consumer Profiling: What is it, Importance, Types & Best Strategies
Consumer profiling is essential to marketing to target the proper customers and communicate effectively with them. It can lead to […]
Data Validation: What is it, Importance, Types, Pros & Cons
Businesses rely on high-quality data to make important strategic decisions. End users lose faith in data when it is inaccurate […]
