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Cluster Analysis: What it is & How to Use It

Cluster Analysis: What it is & How to Use It

Bucket research data into groups to make statistical inferences with cluster analysis. Learn how to use the method with its different types.

Data is imperative for brands and organizations to derive inferences and draw conclusions into the minds of customers. Cluster analysis […]

Funnel Analysis: What it is & How to Conduct One

An example of a marketing diagram is a funnel analysis, which reveals if consumers respond to your material the way you intend them to.

Using funnel analysis, companies can identify untapped possibilities to enhance conversion rates. It helps them detect the abandonment areas on […]

Unpacking a CX Problem — Tuesday CX Thoughts

Like most customer experience researchers, I’m always watching trends – both in the innovation and technology associated with customer experience […]

Customer Centric Marketing: What it is & How to Succeed

Successful customer centric marketing requires careful planning, or you risk overwhelming or confusing the people you want to reach.

A customer-centric marketing plan is about more than just knowing how to get leads based on your ideal customer. It’s […]

Corporate Social Responsibility (CSR): What it is & Benefits

Corporate Social Responsibility (also called Corporate Citizenship) is a sustainable business model that helps companies be socially responsible to themselves, their stakeholders, and the public

Today, more than ever, individuals, activists, and the media have become fully involved in the process of holding companies accountable […]

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