People, as a rule, don’t like change. Our brains simply aren’t wired for it. Maybe that’s why so many of […]
Have Your Answers Questioned And Other Innovative Market Research Methods
Everyone chooses the answer to the left: scale order
Yesterday’s discussion of Likert scale and Likert-style scales included the assertion that presenting the scales with the positive items to […]
Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
Listen up!
Last week, an article about loyalty programs caught my attention. Loyalty program signups have gone up, but loyalty program participation […]
Mobile is big; loyalty program participation dropping; CRM set to grow fast; a GRIT study; and vinyl is making its comeback. Check out this week’s #FridayFive!
Research is here to prove mobile is big and getting bigger! We also look at some research about loyalty programs […]
