Yesterday’s discussion of Likert scale and Likert-style scales included the assertion that presenting the scales with the positive items to […]
Everyone chooses the answer to the left: scale order
Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
Listen up!
Last week, an article about loyalty programs caught my attention. Loyalty program signups have gone up, but loyalty program participation […]
Mobile is big; loyalty program participation dropping; CRM set to grow fast; a GRIT study; and vinyl is making its comeback. Check out this week’s #FridayFive!
Research is here to prove mobile is big and getting bigger! We also look at some research about loyalty programs […]
Watch Out for Customer Survey Scams! Follow These Best Practices
It’s no wonder survey response rates are down to an average of 2% these days! Not only are your customers […]
