Training

Discrete Choice Modeling Example

At the heart of discrete choice modeling is the little-known process of experimentation. The ability of trade-off based modeling to […]

A fairly recent extension of choice-based conjoint, MaxDiff Scaling has proven to generate better quality data than rating scales in […]

Why is it so hard to recruit and retain the right talent? Your brand promise is the most important reason […]

One of the oldest methods of measurement, which yet remains very popular, is bipolar scaling. The essence of bipolar survey […]

We live in an age of the do-it-yourself mentality. This DIY focus is what home improvement stores such as Lowes […]