• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareOur flagship survey solution. Sophisticated tools to get the answers you need.research edition iconResearch SuiteTuned for researchers. Get more insights. Response based pricing.CX iconCXExperiences change the world. Deliver the best with our CX management software.WF iconWorkforceEmpower your work leaders, make informed decisions and drive employee engagement.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseNPS+CommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home CX Customer Experience

7 Best practises for creating a customer feedback form using online survey tools

Customer feedback forms and response collection mechanisms have evolved dramatically over the years. From being printed on paper and filled out with a pen, they are today highly sophisticated and digitally powered surveys with powerful back-end dashboards for insightful analytics.

But not only has the customer feedback survey forms changed in nature, so have the target audience. The digital customer today are also busy, sophisticated, a bit more impatient and has time only for things that they feel are of real value. This means that old practises of getting a feedback back filled by a customer won’t be enough to engage them.

That’s why, here are 7 best practises to keep in mind while creating your customer feedback form using online survey tools:

1.) Create clearly defined feedback objectives

An iron-clad objective is the foundation of the successful customer feedback initiative. Without this, it is easy to get distracted into assimilating too many questions and touching down on several aspects of customer experience which can lead to more incomplete form fills, inaccurate data and conflicting insights. It is therefore important to create a list of core objectives and stick to them while designing your survey feedback form.

2.) Personalize feedback survey

QuestionPro lets you create fully personalized surveys not just with your own branding and logos, but personalization that make a difference to your audience as well. Here you can use custom variables and logic to make questions appear more personalized to your audience with their demographics such as name, age, gender etc. Logic functions allows you to create branching within survey questions depending on the responses selected by customer.

3.) Inform customers why it’s important

Your customers are much more likely to give you complete and honest response in surveys if you explain to them why it is important and how the feedback is meant to help them. This can either be done before sending the survey or in the survey email or even in the very first introductory page of the survey itself.

4.) Encourage feedback with reward programs

Reward programs are an excellent way to encourage customers to fill out feedback surveys. Though it is encouraged that you take the organic route, paid programs like rewards and loyalty points can also do wonders. The kind of rewards and points depends on your business and is solely at your discretion.

5.) Send personalized acknowledgements

How you acknowledge the respondents is very important in retaining them. This means ensuring that you leave an exit response that leaves a positive impression so that they participate again. One of the well proven ways to do that is simply by sending out personalized and fully automated emails using QuestionPro. These can be set uniquely on the basis of the answers (in case of NPS type single question surveys) or a general one with the name of the responded auto-embedded using custom variables.

6.) Create action points on the feedback received

Now this goes without saying. For the next point to work as well as improve your business, taking immediate action on the basis of the feedback received is critical. Else it simply defeats the work that went into the survey other than giving customers’ expectations on improvements and showing them that you care.

7.) Update customers on the action taken

Once your action plan is ready, share it with the respondents. It is alright to share it with positive responders as well, this will just showcase that you are proactive. And for the ones who expected improvements, well, now this shows that their time and energy spent in responding reaped some great results. This will also be a powerful boost in ensuring that your customer stay loyal and take part in future feedback surveys.

SHARE THIS ARTICLE:

About the author
Harshad Deshpande
View all posts by Harshad Deshpande

Primary Sidebar

Take full control of your customer journey.

Make immediate business actions with our CX management platform

Learn more

RELATED ARTICLES

HubSpot - QuestionPro Integration

Social Listening: What It Is & How to Do It Right

Dec 25,2022

HubSpot - QuestionPro Integration

Paired Samples vs Independent Samples: The Differences

Jul 07,2022

HubSpot - QuestionPro Integration

Chi-square test: What is it & How to Calculate

Nov 20,2022

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Brand Awareness
  • Branding
  • Business
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Experience IN
  • Customer Loyalty
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • Customer Satisfaction
  • CX
  • Decision Making
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Intercept
  • klantervaring
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Market Research
  • Marketing
  • Marketing
  • Marktonderzoek
  • medewerkersonderzoek
  • Mercadotecnia
  • Mobile
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • QuestionPro Products
  • Release Notes
  • Research
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Surveys
  • Tech News
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Uncategorized
  • Video Learning Series
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce
  • Workforce
  • Workforce
  • Workforce Intelligence
  • Workforce Intelligence
  • Workforce Intelligence

Footer

MORE LIKE THIS

A positive work environment improves employee morale, retention, and productivity. It helps making a workplace better for everyone.

Work Environment: What it is, Types & Elements to Create it

Mar 23, 2023

People science is an approach to market research that goes beyond traditional methods to understand the people behind the data.

People Science: What it Means for the Workforce

Mar 22, 2023

Let's learn the importance of personalization in a successful customer experience program from my recent ski trip experience.

Ski Days and CX: Defining Fun For Everyone — Tuesday CX Thoughts

Mar 21, 2023

Adaptive conjoint analysis is a market research method that adapts to each person's answers to determine which product features are liked.

Adaptive Conjoint Analysis: What is it, Types & User Cases

Mar 19, 2023

Other categories

  • Academic
  • Academic Research
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Brand Awareness
  • Branding
  • Business
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Experience IN
  • Customer Loyalty
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • Customer Satisfaction
  • CX
  • Decision Making
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Intercept
  • klantervaring
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Market Research
  • Marketing
  • Marketing
  • Marktonderzoek
  • medewerkersonderzoek
  • Mercadotecnia
  • Mobile
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • QuestionPro Products
  • Release Notes
  • Research
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Surveys
  • Tech News
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Uncategorized
  • Video Learning Series
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce
  • Workforce
  • Workforce
  • Workforce Intelligence
  • Workforce Intelligence
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • Coronavirus Resources
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use