Internal Analysis: Definition & Why It’s Important

To develop an effective company plan, you must first understand your organization. An internal analysis helps companies to focus on the areas for development and competitiveness.

It is a waste of time and effort to develop business strategies based on assumptions rather than research. Let’s ensure we’re on the same path. This post will define internal analysis, discuss its importance, and explain how to conduct one.

What is Internal Analysis?

An internal analysis is a process where all the components that interact within an organization are evaluated in order to identify failures and areas of opportunity.

The main objective of this type of analysis is to find out the strengths and weaknesses of your organization. It helps management in making decisions for the development of corporate strategy, formulation, and implementation procedures.

The internal analysis analyzes internal factors which are controllable. This means that the company can influence and control these elements. The company itself can adjust and modify internal aspects.

Types of internal analysis

Companies can conduct an internal analysis using a variety of frameworks. Each utilizes different tools, techniques, and goals. These strategies identify the most important information about the structure, assets, and operations. To assist you in selecting the best one, let’s see some of the most common internal analysis frameworks.

Gap analysis finds out the gap between “where we are” (the existing condition) and where “we want to be” (the target state). It identifies the difference between a company’s goal and the existing condition of operations. It also highlights the company’s weak areas. This analysis helps to plan a sequence of actions to bridge the gaps.

  • Strategy Evaluation

The strategy evaluation examines the outcomes and execution of strategic plans. It is beneficial to conduct a strategy evaluation on a regular basis to ensure everyone’s understanding and their acts according to business strategic plans. You can review your company’s performance every six months or after implementing a new business strategy. An excellent strategic strategy is useless if it is not implemented. Use this framework to connect your strategy with your company’s culture.

The SWOT analysis is a well-known and widely used business analysis tool. It provides both internal and external company analysis. The analysis is defined as 

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats.

Strengths and weaknesses are considered as internal factors of a commercial firm in this research. It refers to the organization’s own strengths and weaknesses. External elements analyzing the firm’s performance are opportunities and threats. It focuses on the potential profit and market sales.

VRIO analysis is an excellent method for examining the internal environment analysis of a business. It is defined as valuable, rare, inimitable, and Organized. It facilitates the organization of company resources. VRIO is a framework that can assist you in creating long-term competitive advantages.

If you want to build a plan to get a comparative benefit, you should think about implementing the VRIO analysis tool. It will help you gain a better knowledge of your assets and the added value of your organization.

  • OCAT

OCAT stands for Organizational Capacity Assessment Tool. It evaluates internal performance across a variety of separate areas. OCAT investigates the organizational structure in depth. Its strength is to transform organizational capabilities into strategies. This analysis increases the performance of the organization to new heights.

  • McKinsey 7S framework

The McKinsey 7S framework is a well-known business tool. It determines the level of synchronization between departments and processes. This framework can be used to identify the discrepancy between the present situation and the proposed future state. It helps to investigate seven internal aspects of the company to achieve its objectives. These are as follows:

  • Staff
  • Skill
  • Style
  • Shared values
  • Structure
  • System
  • Strategy

The McKinsey 7S framework provides an effective description of the organization’s internal alignment.

  • Core competencies internal analysis

The core competencies analysis assists companies in developing their market advantage. This may assist in beating their competitors. This analysis helps to identify core strengths such as talents, information, and resources that provide significant benefits to clients.

This one emphasizes intangibles rather than tangible resources. It focuses on significant benefits that are also strategic and operative.

Why is an internal analysis important?

Internal analysis can help businesses strengthen their core activities. It assists corporate executives in identifying methods to enhance their operations. Identifying opportunities is one of the most essential reasons for conducting an internal analysis. So let’s get started.

Strengths of the company

Employee quality, the availability of critical resources, or customer brand familiarity are all examples of strengths. Strengths aid a company’s overall performance and sustainability, and finding strengths through an internal study is useful.

Weaknesses in the structure

Internal studies may assist in identifying a company’s weaknesses, which could include issues such as ineffective training, outdated technology, or inadequate interdepartmental communication. Weaknesses can have modest effects on the firm, such as limiting the dissemination of internal knowledge, or large implications, such as revenue loss.

Opportunities for business

An internal examination may also be used to uncover commercial prospects. A company’s opportunities generally involve both internal and external growth. Upgrading the software system or launching a new product are two examples.

To Identify Future Threats

External risks are frequently encountered. Identifying future external risks as part of an internal study. On the other hand, they may help businesses react to them by maximizing corporate strengths, fixing weaknesses, and opening up new growth prospects.

Determining market viability

A market viability study can assist you in deciding whether or not launching a firm in that market is financially viable. Finding a specialized niche within the bigger market to set the firm apart from rivals is one of the most beneficial advantages of an internal investigation. This is frequently the long-term aim of an internal examination.

How to conduct an internal analysis?

If you want to conduct an internal analysis, follow these steps to perform an effective one.

1. Set your goals.

To start an internal analysis, you need to set a goal and reason first. You must know what you want to achieve from internal analysis from the beginning. Once you have a specific purpose or goal, it is easier to identify the relevant data. The goal could be to identify new and creative company opportunities.

2. Select an appropriate framework

After setting your goal, you should select the appropriate framework to perform an internal analysis. Some frameworks are suitable to identify a company’s weak areas and others are good at development. So it is necessary to choose the right one to meet the needs. This will help you to reach your goals or objectives.

3. Conduct your research.

Do some research and collect data from all internal sources. You should gather data from multiple sources, such as the company’s performance, abilities, and assets.

4. Stick to the framework

Use the chosen framework to present the data. If you conduct a SWOT analysis, you will be able to determine the company’s strengths, weaknesses, opportunities, and threats based on your analysis. Present all the findings separately.

5. Establish your priorities.

After implementing the information, analyze the framework. Identify and compare it with the goals and objectives you set earlier. Find out all the data that will help you in making a decision to achieve the goals. If you want to improve your technological capacity, look for what equipment needs to be updated.

6. Implement the findings.

Now implement your findings based on your analysis. If you want to meet your objectives, then you should apply the changes you need. If purchasing something is required, you should do so.


Internal analysis is essential in determining a company’s future. To identify business opportunities, every company must undertake an internal analysis. Before making any changes to your business plans, take some time to examine the possible improvements for your company’s growth. Based on your goal, select and conduct a suitable internal analysis framework.

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