• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home Market Research

Synthetic Dataset: What it is, Benefits + Usage

Explore the benefits, types, and tools of a synthetic dataset for data science and Artificial intelligence (AI). Enhance your projects.

In the ever-changing environment of data science and artificial intelligence, the concept of a synthetic dataset comes up as a strong tool with numerous uses.

Imagine you are a data scientist and assigned tasks of creating a cutting-edge recommendation system for an e-commerce site. To do this, you need a large amount of user interaction data. But you’re facing the challenges of protecting user privacy and dealing with a highly imbalanced dataset with few user interactions for a few products. This is where synthetic datasets come into play.

Synthetic data is artificially generated data. It replicates the qualities and statistical properties of real data but is not real. A set of synthetic data is a collection of fake data built by algorithms or models to duplicate actual dataset patterns and distributions.

In this blog, we’ll explore the synthetic dataset, its benefits, generating methods, and real-world applications.

Content Index hide
1 What is a Synthetic Dataset?
2 Usage of Different Types of Synthetic Datasets
3 Benefits of Using a Synthetic Dataset
4 Resources to Generate Synthetic Datasets
5 Conclusion

What is a Synthetic Dataset?

A synthetic dataset is a collection of artificially generated data rather than acquired from real-world observations or measurements. You can use these datasets frequently in various fields for different objectives, including algorithm creation, testing, and experimentation.

A synthetic dataset plays a pivotal role in your data science and machine learning efforts. It aims to provide you with the means to conduct controlled and secure experiments, create models, and perform analyses with confidence.

Without synthetic datasets, you would often face constraints associated with data availability, concerns about privacy, and the necessity for well-rounded, balanced datasets in your projects.

Usage of Different Types of Synthetic Datasets

Synthetic datasets are classified into several types, each designed to serve a particular purpose in the field of data science and analytics. Let’s explore these different types and how they can be used:

  • Descriptive

Descriptive synthetic datasets duplicate the statistical traits, trends, and attributes of real-world data. They try to provide a comprehensive picture of a specific topic without making predictions or recommendations.

Data scientists frequently use these datasets for exploratory data analysis (EDA), data visualization, and learning about the underlying structure of the data. These datasets are useful for revealing hidden trends and insights.

For example, let’s say you’re working on a project to analyze weather data for a city. A descriptive synthetic dataset could look like past weather data, including temperature, humidity, and rainfall trends. This would let you look at seasonal patterns and climate changes without trying to predict the weather in the future.

  • Predictive

Predictive synthetic datasets are designed to mimic real-world data to predict future outcomes. They include historical data and a target variable that represents what you want to predict. Data scientists use these datasets to train machine learning models and make forecasts.

For instance, if you’re developing a predictive model for stock price movement, a synthetic dataset could consist of historical stock prices, trading volumes, and news sentiment scores. The target variable might be the future stock price, allowing you to build a predictive model to forecast price changes.

  • Prescriptive

Prescriptive synthetic datasets are designed to provide data-driven recommendations and solutions. These datasets provide a layer of actionable insights, which are frequently used in situations when decision-making is crucial.

For example, in healthcare, prescriptive synthetic datasets can be used to advise customized treatment strategies for individuals based on prior medical data. This synthetic data in healthcare helps optimize processes and help decision-makers in various fields.

Also, imagine generating a prescriptive synthetic dataset for a retail business that offers price options based on past sales, inventory levels, and rival pricing. This type of dataset will assist you in maximizing profits by optimizing pricing.

  • Diagnostic

Diagnostic synthetic datasets focus on determining the underlying causes of specific faults or problems within a dataset. They are built to assist in troubleshooting and resolving problems.

These datasets help data scientists and analysts find and fix anomalies and flaws in original data sets. These datasets are essential for data validation and quality control.

Suppose you’re managing a manufacturing plant and want to improve product quality. A set of diagnostic synthetic data can replicate manufacturing processes and introduce anomalies. This information will help you diagnose and fix production line issues before adjusting manufacturing processes.

Benefits of Using a Synthetic Dataset

The use of synthetic data provides numerous benefits across different fields, addressing significant difficulties and giving valuable solutions. Here, we’ll look at the benefits of using a set of synthetic data, highlighting their usefulness in:

  • Testing and Debugging

A set of synthetic test data can be used to test and debug data-centric applications, software, and machine learning models. Before deployment, it sets a controlled and predictable environment for analyzing system performance and discovering problems, issues, or vulnerabilities.

You can validate the security and dependability of your systems by using synthetic data. It saves time and resources in the development process.

  • Privacy and Security

Synthetic data provides a simple answer in this age of growing concern over the security of personal information. Synthetic datasets allow businesses and academics to try new things without worrying about putting sensitive data at risk.

You can decrease privacy breaches and data exposure concerns by replacing actual data with synthetic ones. It ensures compliance with severe data protection standards such as GDPR and HIPAA.

  • Machine Learning and AI Development

Synthetic datasets are essential for developing machine learning and artificial intelligence (AI). They are a valuable resource for training, fine-tuning, and validating models.

Synthetic data allows you to produce different, unique datasets to help in model performance, feature engineering, and hyperparameter tuning. These sets of artificial data will enable you to experiment with different scenarios, which speeds up the creation of intelligent systems.

  • Data Augmentation

When real-world data is limited or insufficient, artificially generated datasets can help by facilitating data augmentation. They enhance your datasets with synthetic data points, which improves your model’s generalization and performance in varied real-world circumstances.

This enhancement contributes to the accuracy and efficacy of your machine learning and deep learning models.

  • Addressing Imbalanced Data

Many real-world datasets have class imbalances, with certain categories disproportionately underrepresented. A set of synthetic data offers you a strategic method for dealing with this problem.

They rebalance your dataset by generating synthetic data of the minority class, making it acceptable for training your machine learning models. This correction ensures that your models have no bias toward the majority group, resulting in more accurate forecasts and more equitable outcomes.

Resources to Generate Synthetic Datasets

Generating synthetic data and datasets is a vital task in various data-related fields, and you have access to several synthetic data generation tools and packages that can help you with this. Here, we’ll look at three types of resources that can help you in creating synthetic data:

01. Python Libraries

Python is a versatile programming language. It includes several packages that make it simple to generate synthetic data. These libraries offer a variety of functions for producing datasets with different characteristics and complexities. Some important Python libraries for creating synthetic data include:

  • NumPy: You can use NumPy to compute numbers in Python. It has capabilities for generating random data arrays, making it helpful for building synthetic datasets with numerical properties.
  • Faker: The Faker library generates fake data such as names, addresses, dates, and other information. It is quite beneficial for you to construct fake datasets with realistic-looking but fully fictional data.

02. Generative Model Frameworks

Generative models, such as Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), have become popular for generating synthetic data that closely resembles real data. These frameworks can detect challenging patterns and structures in data.

03. Data Augmentation Libraries

Data augmentation is the process of improving existing datasets by adding new examples or changing existing ones. You can use numerous libraries to help you with this process. This method is useful for enhancing the performance and robustness of machine learning models.

Conclusion

The synthetic dataset is a diverse and necessary resource for data science and artificial intelligence. Data scientists, machine learning enthusiasts, and industry professionals seeking data-driven solutions must understand synthetic datasets’ potential and adaptability. Synthetic datasets bridge gaps and offer innovative solutions to complex challenges in a data-centric world.

QuestionPro Research Suite is a survey and research platform for collecting, analyzing, and managing survey data. It can serve as a valuable starting point for collecting real data that can inform the generation of synthetic datasets.

       

SHARE THIS ARTICLE:

About the author
QuestionPro Collaborators
Worldwide team of Content Creation specialists focusing on Research, CX, Workforce, Audience and Education.
View all posts by QuestionPro Collaborators

Primary Sidebar

Research what's on your mind. Find out what's on theirs!

A suite of tools to leverage research and transform insights.

Discover our insight platform

RELATED ARTICLES

HubSpot - QuestionPro Integration

Patient Experience: Massachusetts General Hospital (MGH)

Jul 21,2023

HubSpot - QuestionPro Integration

15 Best Online Survey Software Tools for Feedback in 2025

Sep 28,2023

HubSpot - QuestionPro Integration

Negative Feedback: What it is + Ways to Make It Positive

Oct 21,2022

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

ken tcxt

Experience – What’s Included? | Tuesday CX Toughts

May 20, 2025

artificial-data

What is Artificial Data & How It’s Shaping Research

May 20, 2025

wells-fargo-nps-2025

Wells Fargo NPS 2025: What Businesses Can Learn

May 19, 2025

word-cloud

Word Cloud: What it is & How to Use QuestionPro Word Cloud?

May 16, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use