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Poll questions

Complete guide to poll questions with poll examples and sample poll questions that include the poll question and answer types.

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Popular poll questions with samples

Polls are quick and easy market research surveys that gauge feedback and opinions. Polls are used when you want to measure the market sentiment in real-time. For instance, just before elections, live polls are used at regular intervals to measure the changing inclination of voters.

Generally, polls consist of a single closed-ended question typically limited to a maximum of 7 answer options to gather instant responses. The most fundamental step towards creating a great poll is the selection of the right questions.

The right question and answer choices can help you gain valuable insights into the minds of your customers or followers. A good poll question encourages followers to answer the question honestly while also providing useful information about the people who answer your poll.
Here are ten common poll questions to help you design useful online polls and gather accurate responses.

1. Multiple Choice Poll Question

Multiple-choice questions have two or more answer options. Most multiple-choice questions are limited to 5-6 choices. Based on their preferences, respondents can select the best from the available options. The target audience can have a significant effect on the poll results. Make sure to consider your audience when creating your poll questions.

multiple_choice_poll_question

2. Dichotomous Poll Question

Dichotomous is the most common type of all poll questions to ask. It provides simple and straightforward answer options: Yes or No. These poll questions may also occasionally include a choice for “Maybe.” This question helps to understand your customers’ most essential opinions on your products or services. For example, whether customers think the price is appropriate for a product. You can also use this type of poll question to help filter respondents. Because this type of poll is so easy to answer, they are often used in short and quick polls without any open-ended questions.

dichotomous_question

3. Net Promoter Score Poll Question

Understanding brand shareability is critical in determining customer satisfaction. The Net Promoter Score (NPS) question measures brand loyalty on a scale of 0-10. This question identifies promoters, detractors, and passive customers by asking them whether they’ll share their experience with your company with their family and friends.

Net Promoter Score

4. Likert Scale Poll Question

Likert scale questions measure the degree of agreement or disagreement respondents might have with the subject. This type of question is ideal for both market research as well as social science research. Likert scale questions are classified into Even Likert Scale and Odd Likert Scale questions. Even Likert Scale questions do not feature a neutral response option. Odd Likert Scale questions offer a neutral response for respondents.

5_point_likert_scale_agreement

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5. Semantic Differential Scale Poll Question

A semantic differential scale question asks respondents to rate a particular entity such as a product, brand, or organization on a scale with grammatically polar adjectives. For instance, to measure the power of a product in the market in comparison to competitors, the semantic differential scale will have strong/weak as the polar adjectives. It’s an extremely reliable poll question type to collect precise respondent data.

semantic_poll_questions

6. Constant Sum Poll Question

Some poll questions have answer options that are more important to respondents than others. The Constant Sum question helps to understand the importance of different answer options. The respondent can allot weight to each answer option, depending on their preferences.

Sum_question

7. Demographic Poll Question

Demographic online poll questions collect private information about a respondent, such as age, occupation, income, or ethnicity. The demographic question type provides information to help you divide your customer database based on background. Poll creators can use this segregated customer list to conduct better marketing activities cost-effectively.

demographic_poll_questions

8. Image Chooser Poll Question

Good poll questions work to enhance the user’s experience. Images are one easy way to spice up polls and catch the attention of your customers. Most people are more willing to answer survey questions with image answers instead of text responses. Using images helps you increase your response rates for opinion polls.

image_choose_poll_questions

9. Rank Order Poll Question

Knowing customer priorities about various products or brands can provide an edge over the competition. Using rank order poll questions, you can ask the respondents to rate the options based on a characteristic.

rank_order_question

10. Visual Analog Scale (VAS) Poll Question

Originally used to monitor pain amongst patients in hospitals, visual analog scale questions have evolved. Today, VAS types are ideal poll questions to ask to understand customer attitudes and traits on a continuous scale better.

VAS_question

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How to write great Poll Questions and avoid response bias?

Collecting accurate information can be a challenging task, but understanding your audience and writing great content will go a long way. Writing good poll questions is an art form. It requires getting the correct information from your respondents in a limited period. Here some practical tips for creating a poll:

  1. Be direct and ask multiple-choice questions: Multiple-choice questions give the respondent a chance to see all the options, making their task easy. Be bold and make sure that you are communicating your purpose. A good multiple-choice question should be mutually exclusive, avoiding ambiguity at all costs. A poor question example is, “Describe your political affiliation? A – Democrat B – Republican.” This is a poor question because it assumes that the audience can only affiliate with one of two parties. This limitation will affect your accuracy because it doesn’t account for people who identify with other parties or are not affiliated with either of the provided choices.

  2. Speak your respondent’s language: Use simple, direct, and specific language in your questions. Start with basic questions and then make it more accurate. The best poll questions can be understood easily by the reader. And unless your polls are industry-specific, you should avoid jargon at all costs. Jargon can create confusion, which leads to response bias.

  3. No double barrel questions: Including double-barrel items leads to more confusion rather than actionable insights. These occur when a question involves multiple subjects, yet has only one answer. For example, “Should the Government spend less on military and more on healthcare?” The problem with the question is it’s impossible to see what the respondent is answering. Is the respondent opinionated about one subject and not the other? Instead, ask two separate questions to get the most accurate answers. The best way to ask the above question: “Should the Government spend less on Military?” Followed up by “Should the Government spend more on Healthcare?”

  4. Find the right sample size : Generally speaking, most national and state polls have a 500 - 1,000-person sample size. This results in a margin of error of 3.2% - 5%. As the sample size decreases, the returns diminish. For example, the margin of error reduces significantly more with a study of 50 - 100 than a survey of 500 - 1,000. Unless tenths of a percent matter to you, your survey sample does not need to be in the tens of thousands.

  5. Find the right medium to ask your questions: Do you have a landline phone? Would you pick up when you get a call from an unknown or unlisted number? Do you live in a rural area? These questions can lead to survey bias. For example, Republicans are more likely than Democrats to use a landline phone. With the accessibility of the Internet, web scraping, or data mining should help pollsters get accurate analytics on national or statewide elections. While it can almost be impossible to get a perfect representative sample for election polls, online surveys are often a great way to get the most accurate results across different demographics.

  6. Remove All bias: Creating leading questions generally decreases the accuracy of your respondents’ answers. In politics, loaded questions will suppress rational thought and result in knee-jerk reactions. For example, if you’re looking for opinions on the Affordable Care Act, calling it “Obamacare” can lead to a higher percentage of negative answers from those who oppose the law.

  7. Great polls have a flow. Order questions accordingly: Ordering your poll questions is essential to give a sense of flow to the survey. Always rank your questions from simple concepts to complex ones.

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