Is conducting DIY market research easy? How do I begin researching my market? Where will I get my target respondents? What questions should I ask them? And most importantly, will I be able to conduct successful research on my own? If you think only a professional research agency will help you solve these problems, you’ll be pleasantly surprised to know that the internet has helped change this business model.
Today with a user-friendly DIY survey creator tool, anyone can design, launch, and analyze market research surveys. With a little bit of online help and a survey panel like our own QuestionPro Audience, users are empowered to reach their ideal survey respondents and obtain an aggregation of the results ’in real-time’.
Designing the survey
The thought process of why worry about asking somebody else when I can do it myself has sneaked into the marketing field. Thanks to the option of low-cost, sophisticated online survey platforms, DIY market research has entered the marketing world. These tools provide templates for a wide range of market research. If you are less interested in building a survey from scratch, ready to use survey templates are also available to assist you in survey creation.
Few points to remember for DIY market research
Here are a few points to remember while designing your survey.
- Mode of data collection: The mode of data collection influences your final data. When gathering data through phone surveys or in-person interviews, the interviewer’s actions and words will have a huge influence on your end results. On the other hand, online surveys rely massively on the wordings of the question and its design. If you get your mode of collection right, your survey results will be useful for analysis and decision making.
- Influence of survey fatigue: Some question types, contain big grids of radio buttons. This burdens on your respondents and boosts their mental fatigue during the survey. Keep the survey simple and respondent friendly to gather accurate feedback
- Order of questions: Every question must follow a flow that is logical. Hopping around topics may confuse your respondents and may lead them to skip questions, answer blindly or worse, abandon the survey.
- Different question formats: Each type of question serves different survey goals and has its own limitations. Having a variation in the format of the questions will help the respondents not lose interest in the study. On the other hand, too many question types can also confuse the audience. So it makes sense to find an optimum balance of different question types based on the audience and the objective of the survey.
- Clear question structure: The question structure must be clear to the respondents. They should not be placed in a manner where the respondent may lose track of what is actually happening in the study.
- Visual design: Make sure to use a pleasing design for the questionnaire. A survey design that appeals to a respondent will guarantee to fetch great responses within a limited time. The quality of the responses is maintained if the respondents are handed a clean and user-friendly survey.
- Final analysis plan: The type of information requested and the question format chosen should always be based on the objective of the research. You may also need to consider if you wish to replicate the survey results, track events, or simply run an ad-hoc one-time analysis on the results.
Targeting the right audience through DIY market research.
Why is your audience important? Especially while conducting DIY market research. Designing your survey is just one part of the research activity. The real challenge arrives when the survey has to be deployed. Choosing the right target audience decides whether the survey will turn out to be successful or not. You must know well in advance who the survey goes out to. Note that this does not mean making assumptions about the people you want to reach—but rather, doing in-depth research to find out who they are, where they’re from, and how they behave. Determining the correct target market means shrinking down your audience to a group of people with similar characteristics, shared traits, and even niche hobbies and interests.
What’s your best bet?
Panels are easy, smart and professional. They guarantee you’ll get a statistically valid group of respondents who meet the demographic requirements of your survey. No matter how well the survey is designed, all the effort becomes useless if you are not able to target the right group of people. Online panels supply insightful information through surveys, mobile behavior, purchase data, social media, health screenings, and profile data. Your digital data collection is a summation of consumer feedback – laying the foundation for better decision-making with reduced risk.
The group size will differ quite a lot, but that doesn’t necessarily influence the reliability of the research results. If the right people are recruited for your panel research, you are likely to get responses that will lead you onwards. Plus, you will also receive a dedicated group of people who can compare and adjust their responses over time.
Online consumer research panels with QuestionPro Audience:
QuestionPro Audience offers research panels to those who require instant answers. These answers pertain to complex questions related to clientele, brand and the market you cater to. It offers expertized and responsive personal support that offers the launching of surveys at very short notice. Use the online analytics dashboard to observe responses and make changes accordingly.