94% of executives and 88% of employees are of the opinion that distinct workplace culture is necessary for business success, according to a recent survey conducted by Deloitte. For any organization, big or small, work culture is very important as it is what defines the organization. Aspects such as beliefs, behaviors, attitudes, principles are what cumulatively define an organization’s culture.

Is the work culture traditional? Or is it casual? Will I be able to fit in? How will it support my growth? These are just some of the questions that a prospective or new employee might have while considering or joining the organization.

So why is the right workplace culture so important?

Employee engagement
An effective culture (the one that’s right for your company, your market, your clients, and your people) will drive the degree to which your employees bring their full selves to work every day. Engagement fuels an intent to stay and a willingness to put forth discretionary effort (see below). But it also results in a workforce that is generally more connected to the business, feels a stronger sense of affiliation with its purpose, and is committed to its success.

Employer branding
The right workplace culture needs no advertising to the market; rather, your employees will do it for you. Employees that find themselves fully ensconced in the culture that’s right for them will ultimately be your organization’s best advocates, your most visible and vocal supporters…your strongest promoters.

The right kind of retention
We will always lose a percentage of our workforce every year to voluntary separations. And that’s ok…as long as it’s the right percentage of our workforce. The right workplace culture can help with this. The right people for the right culture will self-select in and the wrong people for that right culture will self-select out. But culture is the anchor in all of that.

Productivity
Higher employee engagement means your employees are more willing to put forth discretionary effort – to go above and beyond, not because they have to but because they want to. That drives productivity. Plain and simple.

The flip side to this, of course, is what a disengaged employee can do to your productivity and company morale. The right kind of culture can minimize the impact of those disengaged employees.

Building the right workplace culture is a big responsibility, and everybody in the organization owns it. If you’re interested in learning more about how QuestionPro’s Workforce tools help organizations manage their workplace cultures, connect with one of our experts.