Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world and should become a part of your marketing plan. As with any relationship, it is important to find the right partner for your brand: Can the partner drive sufficient traffic and sales to make it worth your investment? Do your target audiences align? Do your brands have shared values? Here are 4 examples of brands who are utilizing partner marketing to grow their customer base.

March winds and April showers bring forth May flowers. If the groundhog sees his shadow, it means 6 more weeks of winter. While these old wives tales may seem ridiculous to some, (these people probably live in San Diego, which was voted best weather in the U.S.) the weather has a huge influence on consumer behavior, and the effects are much more extensive than the obvious rain boot and snow shovel examples.

2017 was predicted to be the year of the smart home, and consumers are slowly integrating the new technology into their homes. With smart speakers like Amazon Echo, Google Home, and the soon-to-be-released Apple HomePod, consumers have many options when it comes to a digital voice assistant, and the ability to optimize and control lighting, heating, energy consumption, electronic devices and security features….

America’s favorite day to eat wings, drink beer and sit on the couch is nearly here. The first Super Bowl game was played in 1967, and over the past 51 years, has grown into quite a spectacle. This year, more than 188.5 million people are expected to tune in for Sunday’s festivities. If sports aren’t your thing, then you’re part of the 24% of Americans who watch it for the attention-grabbing commercials….

New Year’s has become synonymous with resolving to be a better you in the new year. January 1 marks not just the beginning of many consumer’s journeys to their goals, but also a turning point for industries that stand to profit from these sudden shifts in consumer behavior. After a long holiday season filled with food and drinks, the most popular resolution is to lose weight, but gyms are not the only industry that will benefit from consumer spending in the new year.

There’s been a major disruption in consumer marketing in recent years. With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers. Celebrity endorsements have been around as early as the 1920s, and have gained new traction in the age of social media. With social media, celebrities are able to interact with, and influence, their fan base directly.