• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home CX

Shopping Experience: What it is + Guide to Improve It

shopping experience

If you give your customers a memorable buying experience, you’ll be much closer to making your next sale. But how does one create an amazing, authentic, and successful shopping experience to win over customers? Keep reading to find out!

LEARN ABOUT: Time to Value

Content Index

  1. What is Shopping Experience?
  2. Importance of a good Purchasing Experience
  3. Elements of the Purchasing Experience
  4. Tips for Improving the Shopping Experience
  5. Conclusion

What is Shopping Experience?

The term “shopping experience” refers to all the encounters and feelings that a customer has during his purchase journey with a company. It begins well before the actual transaction and continues beyond.

Experiences change the world. Deliver the best with our CX management software and delight your customers at every touchpoint. Request Demo

Importance of a good Purchasing Experience

Let’s talk about why a good purchasing experience is important for a company before we get started.

Customers are willing to pay a premium for a superior purchase process. Doesn’t that sound amazing? As a result, customer behavior has changed, showing that their loyalty is no longer based on value or product, but on their experience, which is the primary distinction between brands.

As a result, the shopping experience is important for gaining customer loyalty, increasing brand publicity, and gaining leads.

Elements of the Purchasing Experience

What factors should you consider when creating a purchasing experience? We recommend four pillars to guide your strategic actions in both offline and online channels.

We will go over each one in detail.

Close Collaboration

One of the most important difficulties and actions in the buying experience is to communicate with your customers and keep them connected to all your channels offline and online. The customer cannot touch or feel the product when shopping online. As a result, you must make the user experience the product and recognize that others are striving to suit their needs.

Transparency

Customers are more conscious about their shopping decisions nowadays. Before making a purchase, they use the Internet to investigate a company or product. In such instances, professional YouTube evaluations, website comments, and user posts on social media are some of their sources of information.

Service

It is all about building trust between you and the customer. Instead of focusing on a single purchase, focus on developing a long-term relationship. Obviously, in a physical store, you must consider how your salespeople express themselves and whether they are providing accurate advice to their customers.

In the digital world, you should consider user experience (UX) variables such as:

  • Mobile experience
  • The operation of payment systems
  • A virtual consultant
  • Clear content of each other’s description

Environment

The environment is an important aspect of the shopping experience. It refers to all the decorative and visual aspects of your physical location or online store. It varies depending on the color of the walls, lighting, posters, and music in the workplace in physical stores. In online stores, you can see how the colors, design, and size of the catalog images, as well as the locations of the buy buttons, vary.

Tips for Improving the Shopping Experience

1. Take Note of Each Touchpoint

From the time they walk through your doors or visit your website, take note of the various customer touch points. Are they greeted right away in your actual store? Is your store well-organized so that customers can find what they want quickly? What do customers see when they visit your e-commerce website? Are your items, customer reviews, customer service, and contact information all accessible to them?

Pay close attention to how these channels interact for businesses that have both online and physical storefronts. Make sure you have enough product information available online for those who prefer to buy in person.

2. Happy Employees Lead to Happy Customers

The happiness of your employees can have an effect on the customer experience in some ways. High employee dissatisfaction, for example, leads to turnover, which can make your business appear unstable, whereas happy employees are more loyal and present a consistent, dependable, and knowledgeable face for customers, increasing trust in your brand.

Employees who are happy are also more likely to collaborate and put in the time and effort required to create a memorable experience.

3. Create an Excellent Atmosphere

A physical location should be well-lit, with clear paths and well-organized shelves, which should go without saying. Signboards that help customers navigate your store, as well as engaging signboards with information about current promotions, are both valuable. Your store’s layout and structure can also have a big impact on the customer experience.

4. Make Loyalty Meaningful

Customer loyalty is extremely powerful. For one thing, a loyal customer tends to spend more money over time; combined with the fact that they cost less to maintain, retained customers can mean increases in sales and revenue. Loyal customers also tend to become brand ambassadors and influencers on the shoppers around them.

Offering incentives to retain current customers is a good thing, but offering a loyalty program is even better. In either case, the way you reward loyalty must be meaningful and, if possible, personalized. For example, providing exclusive discounts tailored to their purchasing habits can help add value and improve the customer shopping experience.

5. Customers Value Quick Checkouts

Time is also valuable. We’re not talking about removing precautions like keeping staples as far away from entrances as possible; rather, we’re talking about increasing the number of times clients are exposed to your merchandise and signage. Waiting in long lines with complex, delayed, or outmoded payment options is even more inconvenient when they’re ready to buy.

In-store dissatisfaction and difficulty may drive customers to a competitor who is less of a hassle, like how a difficult online purchase transaction leads to abandoned carts. Allowing for quick and smooth discounts will improve the shopping experience. Organize Events

In-store events attract nearly 60% of customers, and strategies like sampling can significantly increase sales. 

Conclusion

Excellent shopping experiences result in several advantages. Customers that have a good shopping experience are more inclined to come back. A third of satisfied customers will tell five or more people about their positive experience, while 23% will tell ten or more people.

But, Unsatisfied customers are very likely (but not without reason) to harm your reputation. Most will tell 9 to 15 people about their bad experiences, and a minority (13 percent) 

Till tell 20 or more people, all of which discourage potential customers.

In the end, every business wants to increase sales without spending lots of money. As you can see, this is possible when the customer shopping experience is improved. Use the tips provided above to create a customer buying experience that inspires customer loyalty and retention.

       

SHARE THIS ARTICLE:

About the author
Fabyio Villegas
Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.
View all posts by Fabyio Villegas

Primary Sidebar

Take full control of your customer journey

Make immediate business actions with our CX management platform

Learn more

RELATED ARTICLES

HubSpot - QuestionPro Integration

The growth of AI in Customer Experience — Tuesday CX Thoughts

Feb 21,2023

HubSpot - QuestionPro Integration

MedTech Market Research: Fueling Innovation in 2025

May 08,2025

HubSpot - QuestionPro Integration

Interactive Forms: Key Features, Benefits, Uses + Design Tips

Sep 04,2024

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

wells-fargo-nps-2025

Wells Fargo NPS 2025: What Businesses Can Learn

May 19, 2025

word-cloud

Word Cloud: What it is & How to Use QuestionPro Word Cloud?

May 16, 2025

synthetic data and ai - market research

Redefining Research Strategy with AI and Synthetic Data

May 15, 2025

Kohl's-NPS-2025

Kohl’s NPS & Satisfaction in 2025

May 15, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use