• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home Market Research Insights Hub

How to Organize and Reuse Research Insights

Organize-and-Reuse-Research-Insights

Collecting user insights is critical for businesses, but organizing and reusing these insights, in the long run, is what helps them grow.

Often, organizations possess a lot of research data but soon lose track of the data because it is unorganized or not stored properly. Nobody knows where to look for historical research insights or how to reuse insights previously collected. Research teams end up running duplicate research to collect user insights they already possess. Researchers in recent times have demanded an insights repository to help them overcome duplication of effort and save ample time and money.

What are research insights?

In simple words, research insights are a collection of user insights gathered from various research projects over time. These insights are generally saved in a centralized repository and are accessible to all the stakeholders, on-demand. They are storable and searchable for sharing within the organization with ease. A repository where these research insights are housed must be well organized and reusable to help researchers save valuable time, effort, and cost.

LEARN ABOUT: Marketing Insight

How can you organize your user research insights?

Here are a few helpful tips for organizing your user research insights:

  • Build a team that leads the insights hub: The research team and business stakeholders should form the core and be the primary owners of the user insights repository. It’s best to appoint leaders from within this team to drive the activities related to the data repository. Ensure that the leaders have an overall understanding of the organization’s research goals, both short and long-term. The team should be responsible for adopting the insights hub, handling research projects, setting guidelines, and managing it overall.
  • Consolidate and organize projects of the past: Ensure to update the repository with insights from past projects. You can organize them by location, time, industry, projects, etc. Don’t forget to add insights from the projects you’re currently running too. This enables business stakeholders to gain access to research information, derive insights, or map the ROI of research projects.
  • Put all the relevant information together: Relevant info means supporting information that will enable better reuse and understanding of insights. This information can be anything from notes, minutes, observations, best practices, feedback, or other data that allows you to make better sense of the user insights gathered. Use correct tagging logic to ensure you retrieve insights more quickly. This practice of adding supporting insights will reduce your time to insights considerably.
  • Cut down complex studies: Research studies can be vast depending on the type of study. Some reports get extensive even with full efforts from researchers to condense them. It makes sense to cut down these complex studies into more petite, digestible ones, so looking back at the study in the future can be much simpler for researchers and stakeholders. Creating snapshots of findings can help stakeholders make faster decisions without referring to all the user insights again.
  • Tag your insights: Get into the habit of tagging your insights for a smoother experience in future projects. Accurate meta-tagging can go a long way in saving critical research time, paving the way for faster user insights. It helps stakeholders get immediate insights into past or even current projects, allowing them to focus or re-focus efforts to the right places. Tagging helps smoothen the user experience and and it will help you create a kind of Insights Engine to boost your research efficiency.

Unlock the power of customer data with QuestionPro’s insightful blog on their innovative Customer Insight Platform!

Why should you reuse research insights?

Research is maturing in many organizations, and user insights are vital in driving a positive change. Often a lot of user data is collected, but reports don’t contain all the findings gathered from that study. Once research reports are created, all the additional precious user data is lost.

LEARN ABOUT: User Experience Research

Reusing research insights from a searchable repository reduces wasted effort and boost research efficiency. It makes more sense to reuse these findings or identify patterns across multiple insights than run separate research studies that target the same type of audience and collect similar data.

A research hub can help you quickly trace specific findings compared to looking for insights from published reports scattered across various platforms. As time is of the essence and insights need to be transformed promptly to decisions, reusing already existing insights can help researchers reduce the time to conduct research, boosting research ROI.

QuestionPro’s official Insights Hub launch

To aid better research, we officially launched the Insights Hub platform in June 2021. Most of our clients needed this system to boost their research efforts while cutting costs and time. The insights repository now helps customers better understand and manage research insights, and reduce it’s wastage. Watch the official launch here.

SHARE THIS ARTICLE:

About the author
Dan Fleetwood
President of Research and Insights at QuestionPro, a leader in web-based research technologies, with over 15 years of market research experience.
View all posts by Dan Fleetwood

Primary Sidebar

Research what's on your mind. Find out what's on theirs!

A suite of tools to leverage research and transform insights.

Discover our insight platform

RELATED ARTICLES

HubSpot - QuestionPro Integration

Top 8 Best Wufoo Alternatives for Website Forms

Nov 14,2022

HubSpot - QuestionPro Integration

A/B Testing: What is it, Benefits + How to do it?

Dec 22,2023

HubSpot - QuestionPro Integration

Hypothesis Testing: What it is, Types, Steps & Examples

Dec 20,2024

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

albertsons-companies-nps-2025

Albertsons Companies NPS and Insights in 2025

May 23, 2025

data-augmentation

What is Data Augmentation? Methods & Uses in Research

May 22, 2025

livecast a new way to do research

Here’s how LiveCast can help you survive the great Stanley Cup debate of 2025

May 22, 2025

Credit-Unions-NPS-2025

Credit Unions NPS Leading in Loyalty in 2025

May 21, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use