Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Dan Fleetwood will be speaking at IIeX North America 2019 in Austin, TX. If you liked this article, you’ll LOVE IIeX North America. Click here to learn more. 
We all love apps, right? Just think of some of the hit songs, “Because I’m appy, clap along if you feel like a room without a roof.” or a favorite with small kids, “If you’re appy and you know it, clap your hands.” Ok, yes, I’ve taken some liberty with the words in the songs….

Creating multilingual surveys is more intuitive and easier than ever before to set up. The simplified point and click setup process that will empower you to:

Have the ability to change the default language easily
Test and share surveys in different languages all at once
Manage and collaborate with others for translations
Be able to change the order of display for different languages

Automatic translation setup
Let’s assume you want to create and distribute a global survey in English, Chinese, Spanish, and French.

Automation is here to change the way we track and analyze the customer journey. Now you can experience the power of automation with our automated sentiment analysis tool. Add sentiment analysis to your CX dashboard report and it will automatically analyze and self-categorize specific topics and reoccurring themes that are being talked about. You will be able to manage, merge, mute, and apply filters to the tagged themes to dive deeper into analyzing customer sentiment.

Content Index

Market Intelligence: Definition
Market Intelligence: Types and Methodologies with Examples
Advantages of Market intelligence
Importance of Market Intelligence

Market Intelligence: Definition
Market intelligence is defined as the information or data that is derived by an organization from the market it operates in or wants to operate in, to help determine market segmentation, market penetration, market opportunity, and existing market metrics.

Content Index

Business intelligence: definition
Business intelligence: types and methodologies with examples
Advantages of business intelligence
Importance of business intelligence in an organization

Business intelligence: definition
Business intelligence is defined as a process of collecting and processing business information to derive insights and make profitable business decisions. It is also used as an umbrella term, which bundles business intelligence software along with other tools, applications and best practices used to collect intelligent business insights, analyze the information for optimizing overall business performance. 

I’m glad we care about what people think about our company when they have one foot out the door. Never mind that we should care about what they’re thinking while they have both feet on the floor; that’s another story entirely. Exit interviews and exit surveys are a good idea. They really are. But most of the time they amount to misplaced efforts, albeit well-intentioned.