Likert Scale Examples

Surveys are incomplete without an insightful Likert scale question. Today we will be looking at some of the best Likert scale examples used in surveys and questionnaires.

Likert scale definition:

Likert Scale questions offer a range of answer options from either end of the spectrum for the respondents to choose from. Over the years, they’ve evolved to become a favorite amongst survey makers as they obtain precise opinions, impressions, and approaches from the respondents.

There are two basic types of these questions: unipolar and bipolar. Unipolar scale questions are based on the presence or absence of a single entity, this way it gives more accurate results for desired questions. On the contrary, the bipolar scale is questions with diametrically opposite entities and intermediates to the be answer options. While unipolar has one “pole” in the answer options, bipolar has two “poles”.

Here are 5 Likert scale examples based on five different characteristics:

  • Likert scale example for measuring satisfaction level:

This is one of the best examples of how to use the Likert scale when you’re trying to understand the level of satisfaction amongst the customers. This will usually be a unipolar scale as shown in the image below:

Satisfaction-Likert Scale Examples

Knowing what your customers or employees think about your newly launched product or the new feature addition can be conducted using this question.

  • Likert scale example for deciding the degree of importance:

For instance, you’re introducing a new feature or launching a brand new product in a highly competitive market. Knowing how important that inclusion must be to the user’s is the key to success. So, before actually implementing the change, you can conduct an online survey to tap into the importance of this. How will you do that – by using one of the most fruitful Likert scale examples below:

Importance-Likert Scale Examples

  • Likert scale example for understanding the frequency of occurrence:

Let’s say, you’re conducting email marketing on a weekly basis which has led to a drastic fall out of subscribers. You need the right insights to get the right results. Understanding why is this fall out happening and deciding the frequency of the emails becomes important at this point in time. Thus, asking the customers how frequently would they prefer getting emails from your organization will give you the insights you’ve been looking for.

By implementing this Likert scale example and replicating these examples wherever they fit in will help you gain efficient results:

Frequency- Likert Scale Examples

  • Likert scale example to have a look at the degree of difficulty:

This is one of those examples of Likert scale that can be used to understand how easy or difficult was it for your customers to implement a newly developed product or feature. It can also be used to know whether your employees are finding the change in organizational policies easy or difficult to cope up with.

Difficulty level-Likert Scale Examples

  • Likert scale example to observe the level of agreement:

Knowing that your customers or employees are on the same page as you when it comes to important points of discussion will make your life much easier. It falls under the bipolar scale examples category.

Bipolar Likert Scale Examples


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