Event feedback surveys

What are event feedback survey questions?

Event feedback survey questions are survey questions asked after an event has concluded to the attendees to understand their opinions about the event. Every attendee has a unique experience during the event because of which it is important to understand each individual’s opinion. These survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. Using these survey questions the researcher can collect objective and actionable feedback that can be used to host much better events in the future and provide satisfaction to its attendees.

For example, a training institute has carried out a training session for software professionals. In this event, a well-known personality delivered the training to its students in person. The event was well attended by a number of software developers. In your opinion, the event could have been better in certain aspects such as the facilities and material provided to the attendees. However, after conducting an event feedback survey, the data collected suggested that the event was very well appreciated by the attendees and there were a lot of signups for the next training sessions. It also shed light on other things that needed improvements such as the registration process and the audio system. Hence, using a powerful survey software, the researcher can use surveys such as event evaluation survey, event survey, or conference evaluation survey which enable the event company to understand the needs of its attendees and hence can work on those areas which the audience felt were not up to the mark.

Tips to conduct an effective event feedback survey

Some tips to conduct an effective feedback survey, are:

  • Timing is important – Once the event has concluded, the organization should not wait for a long time. As soon as the event is over, ask the attendees how they felt, as the experience is still fresh for them. You can send the event feedback surveys over a thank you email or even ask them to answer on their way out of the event to collect data that would be most accurate.
  • Use images and videos – Surveys or online surveys can be exhaustive and especially after attending an event, most attendees would rather leave than sit and answer multiple questions. Hence, keeping the survey small and adding attractive images would give you a good survey response rate from your audience.
  • Evaluate the speakers/instructors – After the event is over, attendees might remember only those speakers that they liked. Hence if you evaluate all the speakers, the attendees can suggest which speaker they liked and why. Using this data, future event speakers can be chosen according to the interest of the audience which can assure you a large footfall for the event.
  • Mobile optimized survey – Post an event, attendees generally tend to leave immediately. In such cases, where it becomes difficult to get the audience to answer your surveys immediately, the surveys have to be mobile optimized. In today’s world, the average person uses a mobile phone continuously. If the event feedback survey is sent across on emails, these surveys should be mobile optimized so that the attendee can answer them wherever they are.
  • Attractive survey design – It is important that the survey design chosen for your post-event feedback survey is attractive, so as to keep the brand consistency in their minds even after the event. The survey design should be branded in such a manner, that it creates a lasting impression.
  • Thank your respondent – It is extremely important to have a thank you page at the end of your survey, as the respondent has taken the efforts to spare some time for you. Furthermore, to keep the event fresh in their minds and create a lasting impression, you can add in links to interesting articles by the speakers or add photographs taken at the event.
  • Mention your next event – An event feedback survey can also act as a promotional asset as you can mention your upcoming event in these questions and also get an approximate idea of how many people will attend the next event as well as what are they expecting from it.

Top 16 Event feedback survey questions for post-event questionnaire

An event feedback survey will enable the researcher to understand if they were able to deliver an event that met the expectations of its audience. Carrying out such a survey will help the host to understand areas of improvement and hence deliver a better event in the future.

Following are a few event feedback survey questions that can be used to evaluate the success of an event.

  1. Considering your complete experience at the event, how likely are you to recommend our future events to your friends or colleagues?
  2. On a scale of 1 to 7, 7 being the highest, how would you rate the event?
  3. Please state 3 things that you liked the most about the event?
  4. Please state 3 things that you disliked about the event?
  5. How would you rate the organization of the event?
    1. Very good
    2. Good
    3. Acceptable
    4. Poor
    5. Very poor
  6. How helpful was the event staff?
    1. Extremely helpful
    2. Very helpful
    3. Somewhat helpful
    4. Not so helpful
    5. Not at all helpful
  7. How much pre-event information was provided to you to help you better understand the event?
    1. All of the information
    2. Most of the information
    3. Some of the information
    4. A little of the information
    5. None of the information
  8. Please state your level of agreement for the statement: The duration of the event was just right. (Not too long or not too short)
    1. Strongly disagree
    2. Disagree
    3. Neutral
    4. Agree
    5. Strongly agree
  9. Have you attended any of our events before?
    1. Yes
    2. No
  10. What was the reason you chose to attend our event and what were your expectations from the event?
  11. Did the event meet your expectations?
    1. Yes
    2. No
  12. Overall, how satisfied were you with the event?
    1. Very dissatisfied
    2. Dissatisfied
    3. Neutral
    4. Satisfied
    5. Very satisfied
  13. Would you say the event was interactive?
    1. No, the communication was one way
    2. Yes, it was very interactive
  14. Did the event help you with new learnings or knowledge?
    1. Yes
    2. No
  15. Would you say the speakers or presenters were knowledgeable?
    1. Yes
    2. No
  16. Do you have any other comments/suggestions that would help us make future events better?