How many times have you seen somebody advertise on social media about putting their pet(s) up for adoption? Initially, the excitement of getting a puppy or a kitten home knows no bounds. But after a few months or years, these exciting pets suddenly need a new home or are at the risk of being abandoned by their owners.

Hands down, soccer is the most popular sport on this planet today. It is estimated that more than half of the world’s population (4 billion out of 7.7 billion) consider themselves to be soccer fans. But soccer in the USA is still far behind being the most popular sport. Americans are more into baseball, basketball, and NASCAR.

Not many would describe taking traditional surveys as a compelling experience. Reaching the modern internet user is becoming more of a challenge. There are multiple articles of people earning up to $1,000 per month through paid online surveys and it only takes a few minutes to sign up and get started. The problem is, there are plenty of paid online survey companies out there that aren’t legitimate.

Is conducting DIY market research easy? How do I begin researching my market? Where will I get my target respondents? What questions should I ask them? And most importantly, will I be able to conduct successful research on my own? If you think only a professional research agency will help you solve these problems, you’ll be pleasantly surprised to know that the internet has helped change this business model. 

How has your market research strategy evolved over the years? With enhanced technology and new data and privacy laws, some say it’s challenging and expensive to keep up. After the 2009 recession, companies that were more adaptable survived while others closed shop. Each year, new buzzwords and trending ideas capture the attention of audiences at industry conferences and research-related events  –

Survey solutions are used to perform market research and gain insights into people’s choices, opinions, and experiences. Surveys are used in n number of situations, ranging from listening to the voice of customer, measuring employee satisfaction or launching a new product.
According to an online research firm Statista, 36% of the total market research spend was on market measurement, usage, and attitude studies.