What are Multiple Choice Questions? Multiple Choice Questions form the foundation of any survey or questionnaire as they provide a set of answer options for the respondents to select from. They are the perfect means…

The universal Net Promoter Score (NPS) question is considered to be one of the most powerful and insightful of all survey questions. A NPS survey asks a simple question from organizations to customers – “Considering…

Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands. However, if the participants are responding arbitrarily, the survey instrument may need some…