I am happy to be back home in Seattle with the Ironman successfully behind me. It was a privilege to have the opportunity to compete in another country. The swim in the turquoise waters of the Mediterranean was breathtaking. The bike ride was the most grueling and beautiful experiences of my life climbing 5000+ ft through the Nice “hills”…
Lots of great presentations today at the CASRO Technology conference. One of the themes today has been SMS marketing and research. I culled out some interesting notes from all the talks that I thought you might enjoy:
-Mobile phone market is exploding (presented with too many slides to make the point)
-23% of US mobile subscribers say they have been exposed to adverts or marketing on their phone
-Only way to reach people that don’t have a landline (duh)
-Phones are deeply personal –…
We are pleased to be attending the CASRO Technology Conference this Thursday and Friday. Personally, I’ve always been impressed with the issues/topics that come up at the CASRO events – I would recommend it to anyone in the market research industry. This particular event is very relevant for us, as it relates specifically to technology issues related to market research….
We recently upgraded the Email List Management system to support multilingual custom variables (Chinese, Japanese, Spanish, German etc).
The system supported the upload of multilingual custom variables via the web interface, but was not able to handle multilingual custom variables uploaded via a CSV file.
After doing some research, we found out that the CSV file import simply could not be used to upload multilingual custom variables….
Some of you may know that I will be competing in the Ironman Nice – France race on June 22nd. Even better, QP has graciously sponsored a portion of the event. I really can’t thank QuestionPro enough for this…being able to have the financial and scheduling freedom to train has been a huge privilege the past 6 months….
I’ve been working closely with the BugLabs “Marketing Guy” Jeremy Toeman – About IdeaScale and how they can leverage IdeaScale to gather ideas and feedback for the different systems and products they should focus on.
If you are unfamiliar with BugLab :
BUG makes it fun and easy to build any gadget you can imagine. Build familiar things like digital cameras and GPS locators
or create new devices like a LoCamMotion or a GeoPhotoShooter or an Accel-o- Mailer or ……