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Trying to learn how to measure customer satisfaction? Gaining the opinions of your customers can be one of the most beneficial actions you can take as a manager or business owner. Measuring customer satisfaction can help to identify areas of your business that either need improvement or need to be emulated in other areas. Customers are what keep us all in business and their opinions are very valuable. If you need some help starting a survey for measuring customer satisfaction, you can check out this Research Access article. There are three ways that you can begin a questionnaire within QuestionPro:

1. Pick a template from the library;
2. Upload a survey you already have;
3. Begin with a blank template.

QuestionPro is fully optimized for mobile devices as well, so you can easily develop surveys on your smartphones and tablets.

Questionnaire Development

With QuestionPro as your questionnaire creator, you have several different methods for beginning a survey.

1. The Survey Library: With QuestionPro, you'll have access to a huge survey library that's filled with over 100 different survey templates. A great way for learning how to measure customer satisfaction is by browsing the questions used for surveys, which can be found in the Template Library.

2. Importing: If you happen to have a questionnaire that you'd like to use, you can easily import the questions straight into the editor using Microsoft Word.

3. Blank Template: There are over 30 different question types to select from that vary from basic to advanced. You can change the fonts, colors, styles and themes for any part of your survey.

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Surveys For Measuring Customer Satisfaction

How To Measure Customer Satisfaction With A Survey
Retail Store Evaluation

The retail store evaluation survey asks questions regarding the physical store. Typical questions included mention the store location, layout, cleanliness, product selection, pricing and friendliness.

Measuring Customer Satisfaction
Customer Motivation

These surveys deal with the motivations within the customer to make the decision to purchase the product. What convinced them to actually reach out and make the purchase? The price? The appearance?

Management Evaluation
Product Use

After the customer has purchased the product, you should issue a survey asking them how they like, if their expectations have been met, and whether they are fully satisfied with their purchase.

Exiting Employee Survey
Voice of the Customer

Voice of the customer surveys have a very emotional aspect to them. They ask hypothetical questions dealing with customers' reactions if the company were to change its name, its brand image or perhaps even go out of business.

Starting Your Survey

With QuestionPro, you just need your own account to begin creating surveys. We've added a short video to help get you on the right path:

Step 1: Take just a couple of seconds and create an account;
Step 2: When you've logged in, choose "Create A Survey";
Step 3: Now you can choose whatever method of questionnaire development you need. For example, you can start by uploading questions into editor, choosing a survey from the template library, or just starting from scratch.

Creating Your QuestionPro

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Measuring Customer Satisfaction With Surveys - Things To Consider

When you choose QuestionPro, you'll the choice of many different options for survey creation and delivery. As you're browsing our website, go ahead and ask yourself these questions:

Creation

What methods do you have for questionnaire development? Is there a huge template library for you to browse for ready made surveys? Or maybe you already have a survey that you'd like import into the editor - are you able to easily do that? What if you just need to start with a blank survey template? Do you have a bank of over 30 question types available to you for developing your survey? Can you pick from various themes to customize the look of your survey?

With QuestionPro, you can do everything above, plus more!

Distribution

When you've finished creating your survey, what ways can you send it to your respondents? Are you able to import a list of email addresses into the interface? Or how about if you want to embed your survey into your website or blog? Is there custom HTML provided to you? What if you need to post to your social media network like Facebook and Twitter? Can you easily do that from within the editor? Are you able to work offline using a free app provided with software use?

You have all of these features available, plus more!

Analysis

When you have responses starting to come in, what are you able to do in terms of reporting and analysis? Do you have data visualization tools at your disposal to create infographics or word clouds? How about creating data filters or cross tabs with your data? Or perhaps you need to perform trend or TURF analysis? Can you download your data as a raw file and upload it into Excel or SPSS for advanced analysis? Or back it up with Google Docs or Dropbox?

All of these options are available with QuestionPro, and more.

Creation

What methods do you have for questionnaire development? Is there a huge template library for you to browse for ready made surveys? Or maybe you already have a survey that you'd like import into the editor - are you able to easily do that? What if you just need to start with a blank survey template? Do you have a bank of over 30 question types available to you for developing your survey? Can you pick from various themes to customize the look of your survey?

With QuestionPro, you can do everything above, plus more!

Distribution

When you've finished creating your survey, what ways can you send it to your respondents? Are you able to import a list of email addresses into the interface? Or how about if you want to embed your survey into your website or blog? Is there custom HTML provided to you? What if you need to post to your social media network like Facebook and Twitter? Can you easily do that from within the editor? Are you able to work offline using a free app provided with software use?

You have all of these features available, plus more!

Analysis

When you have responses starting to come in, what are you able to do in terms of reporting and analysis? Do you have data visualization tools at your disposal to create infographics or word clouds? How about creating data filters or cross tabs with your data? Or perhaps you need to perform trend or TURF analysis? Can you download your data as a raw file and upload it into Excel or SPSS for advanced analysis? Or back it up with Google Docs or Dropbox?

All of these options are available with QuestionPro, and more.

How To Measure Customer Satisfaction With QuestionPro

Satisfaction Creation
Creation

When you start creating surveys, you'll have three different options for development. You can browse the template library for survey ideas or just use a survey as your own. You can also upload your own questions using Microsoft Word, or just start from a blank template. Choose between various question types and implement branching, advanced logic and scoring. For customization, you can change any aspect, including the fonts, colors and styles.

Distribution Of Your Survey
Delivery

When your survey is finished, you'll have many options available for sending it out. You can import a list of email addresses into QuestionPro for mass delivery. If you don't have any respondents, you can purchase a sample from QuestionPro, with specific demographics like age range and location. Easily embed in your website with custom HTML. If you know you'll be working offline, you can download the QuestionPro app beforehand to conduct a questionnaire if you're at a tradeshow or convention.

Reporting Your Results
Reporting

Once your survey is done, you can see the results of your responses in real-time, which include the number of those that completed your survey, and the time it took them to finish. You can create data filters and cross tabs with your data, as well as exporting your data so that you can perform more in-depth analysis in Excel or SPSS. Easily back up your results with Google Docs or Dropbox.

Measuring Customer Satisfaction With QuestionPro

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