Employee Journey Mapping: What is It & How to Design It

Working life is quite a journey, so today, we will talk about employee journey mapping and how to follow it up to better understand our workforce’s journey.

To better understand your employees, you must create detailed maps of their journey and organize activities around their essential steps within a company. This will allow you to plan your employee development and ensure you hit KPIs related to employee retention, productivity, and more.

What is employee journey mapping?

Employee journey mapping is the visualization of a timeline of the complete employee experience. This data mapping process raises employees’ perspectives, emphasizing the moments that matter most to them.

It can be argued that the employee journey includes the employee’s touchpoints with your company even when they are just candidates. However, most consider that the exact duration of the customer journey map is from the moment of hiring until the moment the employees leave the company.

Unlike the Customer Journey, the employee journey is closely related to the employee experience, so tracking it is an important step in improving the employee experience.

Advantages of the employee journey mapping

Understanding the employee journey is crucial to its success, which is why it became an important topic for HR teams, proving to be a useful method of increasing employee spotlight & satisfaction and loyalty by providing a better understanding of your needs at different times.

By understanding the employee journey you will be able to:

Improve employee experience 

An employee journey map allows you to better understand what your employees encounter at different points in their careers. It helps you better plan activities related to onboarding, development, employee feedback, and more.

In other words, it helps you become more aware of the different operations that need to take place based on the individual paths of your employees.

  • Enhance employee satisfaction 

Creating an employee journey map also allows you to plan to improve the employee experience in multiple ways, thereby improving employee satisfaction.  Remember that employees who feel their employers treat them respectfully are more satisfied with their jobs.

By charting the employee journey and improving their experience, you ensure that your employees feel respected and earn their loyalty. 

  • Decrease employee turnover 

When your employees are satisfied with their work, there is less reason for them to quit and leave your company. Poor training can cause them to leave the company, while most would stay longer if you invested in their careers. 

Fortunately, an employee journey map helps you determine when and what type of training to provide to employees and plan for their development. The result is a decrease in staff turnover, but also the growth of your company. 

  • Increase employee engagement

By understanding your employee’s journey, you have a great opportunity to spot and correct any gaps in their experience. Plus, you can plan different engagement activities at different times and track the success of your initiatives along the way. 

Build a positive company culture

When everyone in the company has their career plans drawn up, expectations are known, better employee relations and a healthy company culture result.

Defined work culture is important to the success of the company, so mapping out the employee journey and creating conditions in which a positive culture can flourish is vital.  

Stages of the employee journey map

There are several stages that every employee goes through, such as hiring, beginning employment, and retirement or resignation. However, every company is different, it’s up to you to recognize and create employee journey touchpoints that help you give them the best experience and keep them working in your organization. 

Here are all the proposed stages of the employee journey that you should include in your employee journey map:

  1. Recruitment

The first contact your employee will have with your company occurs during hiring. Therefore, you should carefully plan this stage of the employee lifecycle to offer your future employees the best candidate experience. 

Think about the channels to attract your candidate, prepare a detailed job description and facilitate the process. Then keep in touch and let your candidates know how they are doing during the hiring process.  

  1. Incorporation

Did you know that a strong onboarding process improves productivity? You want to make sure your new hires don’t feel lost during their first days, weeks, or months on the job. 

Therefore, make sure you provide them with a plan of tasks to be done. Also, explain the hierarchy, introduce your new hires to their superiors, and make sure everyone understands what is expected of them. 

Depending on the management style of your managers, they will establish different relationships with their employees. So work with them to explain the importance of onboarding and make sure this step of your employee journey goes smoothly. 

  1. Employee development

Training and development are among the most important policies of a company. Therefore, you should include workforce planning for employee training, learning, and development in your employee journey map. 

In addition, facilitating employee development will allow you to increase your experience and, in turn, ensure the business success of your organization. Between hiring and retirement, this could be the most important step in the employee journey. 

  1. Compensation and benefits 

Not only is it important to offer fair pay and competitive benefits to employees when they are hired, but it is also vital to update the terms as the employee grows and develops. 

The latest trends in employee benefits emphasize work-life balance and more. Be sure to review these benefits as your employees develop and encounter different situations in their private lives, such as the birth of children, when parental leave will be an important benefit to offer. 

  1. Commitment and continuous communication with employees 

Engagement efforts must be ongoing and persist throughout the employee journey. Productivity is rewarded: Highly engaged teams show more profitability. 

An important aspect of the employee journey map is also communication with them. You have to carefully design your internal communication strategy and know when and how to communicate to your employees.   

  1. Employee Recognition 

Employee recognition is one of the most effective ways to increase employee retention, maintain productivity, and improve employee satisfaction. While recognition is often tied to milestones like employee anniversaries, it’s a good idea to recognize them by displaying positive behavior.

By including job recognition within your employee journey map, we guarantee a positive experience for employees.

  1. Employee Feedback 

Another activity that should be implemented is employee feedback since what they are looking for is to have an idea of ​​their performance. 

Feedback is more than just its frequency: it must be practiced downwards and also among peers, and positive feedback must prevail.  

  1. Employee Promotion 

By investing time and resources in developing your employees, they will advance in their careers and earn promotions along the way. Not only do you have to include this important step in your employee journey map, but you also have to encourage it. 

Do not miss the opportunity to recognize the merit when it is due and promote them from within. It’s one of the best ways to keep employee retention high and your investments in employee development paying off. 

  1. Personal events 

As mentioned above, you must take into account the personal events of your employees in their careers. For example, events such as the arrival of a child in the family will also change the dynamics of a person’s workplace. Therefore, you must adapt your benefits to the current personal situation of your employees. 

Other private situations that can affect the working life of your employees are illness, moving to another place, or others. Make sure you have prepared scenarios for these situations included in your employee journey map. 

  1. Exit from the company 

Whether due to retirement, resignation, or dismissal, an employee will end up leaving the company and you must take this into account. Since it’s an unavoidable part of the employee journey, you need to put it on your map and plan events around it. 

If an employee resigns from the company, be sure to conduct an exit interview and find out what caused it. Also, make sure he leaves on decent terms and keep the doors open for your ex-employees to come back to the company. 

How to create employee journey mapping

Where should you start to create an employee journey map? How can you make sure it suits everyone in your diverse workforce? 

Here are the steps to offer your employees a great experience from the beginning to the end of their stay in your organization: 

  1. Segment your audience

Think about how the journey of your employees differs between the different departments: from the hiring for each of the positions the journey is very different. 

Thinking about what different employee journeys look like helps you prepare to create multiple employee journey maps. 

  1. Create multiple employee journey maps 

You don’t necessarily have to create as many employee journey maps as you can, but be inclusive and allow for sub-maps or smaller variations within maps. You should not only take into account the professions of your employees, but also their age. Namely, your employee engagement efforts and the development opportunities you offer will be valued differently.

  1. Survey your employees 

Find out what your employees think based on their own experience. Conduct employee surveys on a regular basis and see what they find good about their current efforts, and what has failed. 

Use their responses to learn how to adjust your employee journey map to get them more engaged. 

  1. Revise based on feedback 

Surveys can provide cumulative data, but asking for qualitative feedback also helps you improve your employee journey map. The most important thing about asking for feedback, though, is acting on it. 

Check if your employees found the training you organized useful or if they had all the necessary assistance during onboarding, and change your activities according to the feedback.  

  1. Measure the success of your employees

It’s important to measure relevant data to track your KPIs and the success of your employee journey map efforts. Therefore, you must set your own parameters to measure the success of their incorporation, recognition, development and more. 

The employee journey map is essential to understand how your employees are experiencing their journey within your company. Armed with that information, you can take action to improve the experience, thereby transforming your organization from the ground up. 

Start working on yours, start talking to employees, identifying their values ​​and the steps they follow within your organization, so you can get some ideas on how to start mapping and integrating it.

Learn more about how to get ongoing feedback from your employees and start taking action to make a positive impact in your organization with QuestionPro Workforce.