50 Business Survey Questions for Questionnaires

What are the business survey questions?

The business survey questions are the questionnaires that can help you make well-informed decisions and maximize the potential of your business. It will enable a researcher to understand the industry, current and prospective customers, competitors, internal problems, and markets.

For example, an energy drink company wants to understand public opinion about their product and the factors that influence that choice when choosing an energy drink. In such a case, an energy drinks survey, which includes business-related survey questions, will enable the company to gather data to help them brand their product and market it accordingly to gain a higher market share.

Business survey questions, when asked correctly, can advance your business in leaps and bounds. It can help you with the following points that are crucial to any business.

  • To build customer relationships – Customer relationship with the company is one of the most important parameters that can build a business or destroy a business. To understand where you stand, the Net Promoter Score (NPS) needs to be identified. Asking questions using the NPS survey to gather such data can help you build a long-lasting relationship with the customer and make them your brand ambassadors who recommend you to their friends and colleagues.
  • Improve your customer service – Customer service leads to customer satisfaction. If a customer is satisfied, they would keep coming back to you for more and promote your business. A happy customer is a loyal customer. Using business survey questions in customer satisfaction surveys or customer service surveys, calculate customer satisfaction scores (CSAT) and customer effort scores (CES). You can use this data to improve customer satisfaction through excellent customer service.
  • Understand feedback – Feedback is what changes the entire business strategy. When you know what is going wrong, you can improve or correct it. Use business survey questions in feedback surveys such as product satisfaction surveys to gather feedback from existing customers and prospective customers to better your product or service and retain customers through customer loss surveys.
  • To improve productivity – A happy workforce is directly proportional to business success. If the employees are not satisfied, the business will not provide value to its customers. Hence, to understand your employees’ satisfaction level, employee satisfaction survey questions can be asked to your employees, increasing productivity and branding.

Free business survey template

50 Business survey questions for questionnaires

An essential business survey question is the NPS question that calculates the NPS score. It enables the researcher to understand if his business strategy or market strategy is in the right direction. Usually, this question is accompanied by other business survey questions. However, it is recommended to start the survey with this question.

  1. Considering your complete experience with our product/service, how likely are you to recommend it to a friend or a colleague?

Business survey questions for product/service feedback

  1. What is the main benefit you receive from using our product/service?
  2. What are the top 3 benefits you get from our product/service?
  3. How long have you been using our product/service?
    1. Less than a month
    2. 1 to 6 months
    3. 6 months to 1 year
    4. 1-3 years
    5. Not sure
    6. Never used
    7. Other (Please specify)
  4. How often do you use our product/service?
    1. Daily
    2. Once a week
    3. 2-3 times a month
    4. Once a month
    5. Every 2-3 months
    6. 2-3 times a year or less
    7. Not sure
    8. Other
  5. Overall, how satisfied are you with our product/service?
    1. Very satisfied
    2. Satisfied
    3. Neutral
    4. Dissatisfied
    5. Very dissatisfied
    6. Not sure
  6. Would you use/purchase our product/service again?
    1. Definitely
    2. Probably
    3. Not sure
    4. Probably not
    5. Definitely not
    6. Never used
  7. What alternative brand would you go to if our product/service was not available anymore?
    1. Competitor 1
    2. Competitor 2
    3. Competitor 3
    4. Competitor 4
    5. Not sure
  8. Did the customer support team resolve all your product/service related queries?
    1. Yes, by the company or its representative
    2. No, it was resolved by me, or someone outside the company
    3. No, the problem was never resolved
    4. No problems, so never contacted the support team
  9. What recommendations would you offer to improve our product/service?

The above questions are business survey questions that enable a researcher to understand customer opinions about a product/service. It allows the researcher to gather feedback on the product, identify gaps, and thus helps the company to make changes to processes or the product/service accordingly.


Business survey questions for market research

  1. In your opinion, what are the things that you like most about the product/service?
  2. In your opinion, what improvements can be made to the product/service?
  3. What is it that you like most about competing products currently available?
  4. In your opinion, what improvements can be made for the competing products now available?
  5. What are the reasons for which you might choose our product/service?
    1. I already had it, but want to replace it
    2. It serves a need of mine
    3. For quality reasons
    4. For durability reasons
    5. Because of the price
    6. Other
  6. What is the reason, because of which you might not choose our product/service?
    1. It is very costly
    2. I don’t need it
    3. Quality is not up to the mark
    4. It is not durable
    5. I already have it
    6. Other
  7. How likely are you to choose our product/service over competing products in the market?
    1. Extremely likely
    2. Very likely
    3. Somewhat likely
    4. Not so likely
    5. Not at all likely

Market research questions enable a researcher to understand the market. Such questions can help companies before launching a product/service into the market. Gathering feedback from the target audience will enable the company to understand the demand in the market and improve the product to capture a higher market share.

Business survey questions to evaluate customer service

  1. Considering your complete experience with our organization’s customer service team, how likely would you be to recommend us to a friend or a colleague?
    1. A scale of 1 to 10
  2. Please rate the following aspects of your experience with our customer service representative? (Answer options: Poor, fair, good, very good, excellent, N/A)
    1. Knowledge of the product
    2. Understanding the issue
    3. Willingness to help
    4. Efficiency/promptness
    5. Ability to complete a transaction
    6. Courteousness
    7. Level of satisfaction with the resolution
  3. Considering the following options, which one do you think the customer service representative possessed?
    1. Patience
    2. Knowledge of the product and brand
    3. Enthusiasm
    4. Politeness
    5. Friendliness
    6. Responsiveness
    7. Other
  4. What can the customer service representative improve on from the following options?
    1. Patience
    2. Knowledge of the product and brand
    3. Enthusiasm
    4. Politeness
    5. Friendliness
    6. Responsiveness
    7. Other
  5. Was a customer representative available to you when needed?
    1. Yes
    2. No
    3. There was too much waiting
    4. I never required customer support
  6. Did our customer service representative resolve your issue effectively?
    1. Yes
    2. No
    3. It took too long
    4. N/A
  7. For your next purchase, how likely are you to purchase from us?
    1. Very likely
    2. Somewhat likely
    3. May or may not
    4. Somewhat unlikely
    5. Very unlikely
    6. N/A
  8. How did you buy the product/service?
    1. By mail order
    2. Internet
    3. Over the phone
    4. Fax
    5. At the store
    6. Other
  9. Was the transaction process easy?
    1. Yes
    2. No
    3. Not too easy, not too hard
  10. What improvements can be made to the billing process to make it easier for you?
  11. Do you have any suggestions/comments to help us serve you better?

The above questions enable a company to evaluate the customer service being provided. Using the data gathered from such questions can help the company modify processes, train their customer service staff, motivate and reward employees, and become a much more customer-centric organization.

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Business survey questions to measure customer satisfaction

  1. Considering your complete experience with our company, how likely are you to recommend us to a friend or a colleague?
  2. In your opinion, which of the following word describes us/our product the closest?
    1. Faulty
    2. Low quality
    3. High quality
    4. Durable
    5. Not durable
    6. Economical
    7. Expensive
    8. Other
  3. To what extent does our product meet your need?
    1. Completely
    2. Somewhat
    3. Very little
    4. Does not meet the need
  4. Which three features of our product/service are most important to you?
  5. Which three features of our product/service need improvement?

Business survey questions to calculate customer effort

  1. How easy is the transaction process with our company?
    1. Very difficult
    2. Difficult
    3. Regular
    4. Easy
    5. Very easy
  2. Did our website provide you with the required information?
    1. Yes
    2. No
  3. How much effort did you have to put in to get your issue resolved?
    1. A lot
    2. Usual amount
    3. Very little
  4. After putting in the effort, how much did the response meet your expectations?
  5. How responsive would you say we were to your queries or concerns?
    1. Very responsive
    2. Neutral
    3. Very unresponsive
    4. N/A
  6. Overall, on a scale of 1 to 10, how satisfied are you with the product/service(1 being the lowest and 10 being the highest)?
  7. Is there anything else you would like us to know?

The above questions will enable a company to measure customer satisfaction and customer effort. Such data will allow the company to make changes or improve their product/service or processes.

Business survey questions to retain customers

  1. What was the reason that attracted you to become our customer?
    1. Brand value
    2. Marketing and promotion
    3. Variety of products
    4. Word of mouth
    5. Quality of our products
    6. Pricing
    7. Other
  2. To what extent did each of the following impacts your decision to discontinue your collaboration with us? ( Answer options: extremely, very, moderately, slightly, not at all)
    1. Range of product/service
    2. Quality of product/service
    3. Brand value
    4. Behavior of staff
    5. Poor understanding of your requirements
    6. Pricing
    7. Better alternative company
  3. Which alternative or competitor did you shift to now to meet your needs?
  4. On a scale of 1 to 5, please rate the following for this brand.
    1. Range of products/services
    2. Quality
    3. Brand value
    4. Customer service
    5. Pricing
  5. Will you be willing to come back to us if we were to improve the areas you were dissatisfied?
    1. Yes
    2. No
    3. Can’t say
  6. Do you feel you were given the right information to make your process smooth and hassle-free?
    1. Yes
    2. No
    3. No opinion
  7. Would you still like to know about our new products/services in the future?
    1. Yes, I am subscribed to receive promotional content.
    2. Yes, but I am not a subscriber yet.
    3. No
  8. If you did not have a pleasant experience with us, would the following make it better?
    1. More knowledgeable staff
    2. Better advertisements and promotion
    3. Better financial transactions
    4. Better customer service
    5. Better understanding of the requirements
    6. Other
  9. Did you speak about the negative experience you faced with a friend or colleague? What did they have to say?
    1. They agreed with the issues you stated.
    2. They agreed but were still biased towards us.
    3. They denied such an experience could happen.
    4. They had no opinion about it.
    5. Other
  10. Is there any comment/suggestion that you would like to convey that will help improve customer experience?