Conjoint Analysis – Attribute Importance

Where can I see the attributes importance for my conjoint study?

  • To view detailed conjoint analysis

    Go to:

    • Login »  Surveys »  Reports »  Choice Modelling »  Conjoint Analysis

    Here you can see the Attribute Importance for your conjoint study.

    Survey Software Help Image
    Survey Software Help Image
  • For each Attribute, the difference between the highest and the lowest Part-Worths is calculated. This value divided by the total across all the attributes is the relative importance.
  • For each level, you also get the utility value.
  • The Utility of a level = Number of times it is part of a chosen concept / Number of times it is displayed.
  • Please also refer below help files for further details on calculating utility score :

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