Market Segmentation Simulator

Market Segmentation Simulator

Der Conjoint Simulator ist bei weitem der interessanteste Aspekt der Conjoint Analysis. Dies gibt Ihnen die Möglichkeit, den Marktanteil von neuen Produkten und Konzepten, die heute noch nicht existieren, vorauszusagen. Dies gibt Ihnen auch die Möglichkeit, den 'Gain' oder 'Loss' im Marktanteil zu messen, basierend auf Änderungen an bestehenden Produkten im jeweiligen Markt.

The first step in Conjoint Simulation is identifying and describing the different products or concepts that you want to investigate. We call these "Profiles". As mentioned earlier, any product or concept can be identified or created using the Attributes and Levels that have been defined for the study. For the purposes of the Conjoint Simulator, a product or concept comprises of all the Attributes and one level from each of the attributes.

For example one of the profiles could be: Brand - Sony, Price - $899, Resolution - 1080p Size - 42".

In most cases we would want to find out all the existing products that are available in that market segment and simulate the market share of the products to establish a baseline. Once this is established, it would be a good starting point for trying out new services and ideas and see how the market share shifts based on new products and configurations.

Go To:
  • Login »  Surveys »  Reports »  Choice Modelling »  Conjoint Analysis
  • From the Online Tools drop menu select the Setup / New Profile link under Market Segmentation Simulator
  • Click on Market Share Simulation and select the options
  • Click on the Run Simulation button.
  • Survey Software Help Image

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