The Van Westendorp method uses a series of questions, given to respondents to identify key psychological price points to understand how much they’re willing to pay for a product. It enables the marketer to see a range of prices that might be appropriate, and to see the fall off in consumer interest that occurs as price rises. It can be particularly useful if the marketer is contemplating a change in pricing, or wants to understand consumer perceptions of own products vs. a competitor’s products.
To add Van Westerndorp question:
Force response option makes a question mandatory/required, as shown in the above image. The respondents cannot finish survey without answering a mandatory question.
When you select request response, the respondent gets a pop-up in case a question is not answered, requesting to answer the question or continue survey without answering.
While taking the survey, the respondent needs to enter the price that they consider for each category - too expensive, expensive/high side, cheap/good value and too cheap.
To view the report for Van Westerndorp question:
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