A/B testing, also known as split testing, is a method of comparing two versions of a web page or email to see which one performs better. You can test anything on a page, from the text to the layout to the call-to-action button. By doing A/B testing, you can ensure that your website is constantly improving and generating more revenue for your business.
A/B testing is a valuable technique for surveys because it allows researchers to determine if there is a statistically significant difference between two groups of survey respondents. This information can help researchers make decisions about the design of their survey, the questions they ask, and the way they analyze their data
There are two main types of A/B testing:
-Test A vs. B: In this type of test, you compare two versions of a web page or email to see which one performs better.
-Split Test: In a split test, you randomly divide your respondents into two groups and send each group a different version of your survey. This type of test is used to determine if there is a statistically significant difference between the two groups
When doing A/B testing, it is important to make sure that you are testing something that will have a meaningful impact on your website’s performance. For example, you should not test the color of a button or the wording on a headline. Instead, you should test variables that are likely to have an impact on your website’s conversion rate, such as the layout of a page or the text of a call-to-action.
A/B Testing can be performed in QuestionPro by randomly assigning two (or more) conditions to the respondents, without letting the respondents know what the other condition looks like. This allows respondents to provide unbiased opinions by the desire to compare and contrast options.
Without any survey questions, you will see the survey template blocks where you can add or merge them together.
Yes. All randomization data is saved for each respondent and can be downloaded in excel/csv format.
Go to: My Surveys(Select Survey) » Analytics » Manage Data » Export
Here, switch on the toggle for Include Randomization Data
In the exported file, block order data and question order data will be included.
This feature is available with the following license :