In a monadic test, the target audience is broken down into multiple groups. Each group is presented with one of the concepts and asked questions about it. These questions ask the respondents' opinions about the concept and which specific attributes and features they like or dislike.
How can I set up monadic test in QuestionPro?
To set up a monadic test in your QuestionPro account, please follow the steps below:
Go to: Surveys >> Edit
Add all the questions related to the concepts in separate blocks.
Click on the Block Flow option from the Tools drop-down menu, located at the top-right conrner of the window.
In the pop-up, you'll get the list of blocks added in your survey. Now click on any one of the Add Randomizer link to add a ranomizer section.
In the pop-up, drag and drop all the blocks within the newly added randomizer section. Select the number 1 in the Randomly display drop-down menu and switch ON the Evenly Present Blocks toggle. Finally, click on the Save button.
You have successfuly created a monadic test survey which will display only 1 concept/respondent to get their response.
Pros and cons to monadic testing
The respondents are shown only one concept in isolation, independent of any external stimuli. Thus the respondent's opinions about the concept are not impaired by any distractions or outside influences.
The data collected is clean and can be used to validate the concept without any constraints.
Since the respondents are shown only one concept, you can get in-depth insights by asking more follow up questions while still keeping the survey relatively short.
Since the target audience needs to be broken down into multiple groups, you need a larger sample size, thus increasing your research cost.
It becomes even more challenging when you want to research a niche market, and it isn't easy to find enough respondents to create multiple groups.
This feature is available with the following license :