When conducting research, it is very important to reduce or eliminate any bias that may be introduced due to how the survey is set up. If answer options are always displayed in a particular order, then it may introduce bias when answering. For example, if we are collecting feedback on a negative to positive scale, if the negative option is the first option, then it will introduce a bias with responses. However, if alternatingly, we can show a negative-to-positive and a positive-to-negative scale, this helps eliminate any bias when answering a survey.
Flip option is available for the following question types:
To set the answer options to flip alternatingly,
For matrix questions,
For every alternate respondent, the survey will be offered with the options/order flipped.
For each respondent, all questions will be displayed in the same order. So if you have multiple questions, for the first respondent, the questions will be displayed in the set order. For the next respondent, all questions will be displayed in flipped order. Alternatingly, respondents will see the survey questions in the set order or flipped order.
This feature is available with the following licenses :