Sentiment Analysis

What is Sentiment Analysis?

Sentiment Analysis refers to the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is widely applied to the voice of the customer materials such as reviews and survey responses, online and social media, and healthcare materials for applications that range from marketing to customer service to clinical medicine. In the QuestionPro platform, you can use the Sentiment Analysis feature to tag the comments from the respondents and arrange it according to the sentimental value of their feedbacks.

To add the Sentiment Analysis report for your survey please follow the steps below:

  • Go to Survey >> Analytics. Click on the Text Analysis icon and select Sentiment Analysis from the drop-down menu.
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  • Click on + New Sentiment Analysis button to add a new sentiment analysis report.
  • Enter the desired Report Name and select the Question from the dropdown in the pop-up. Click on Save button.
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  • Wait for some time while the tags are being generated and you can see the bubble chart created on the same page, displaying top 10 tags for that particular question.
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  • Sentiment analysis provides you the option to drill down on a tag to reach to the root cause of the issue. Click on the tag you want to drill down from the chart. From the big percentage figure, you can check out the proportion of that tag in the entire data set.
  • As you drill down, the comments on the right section will be filtered based on the tag you have selected.
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    Note: In order to maintain accuracy, sentiment analysis will be performed only on phrases with 10 or more words.

Can I export the tagged data from Sentiment Analysis?

Yes. You can simply click on the Excel Sheet icon on the top right corner and the tagged data will be downloaded along with the themes (tags).

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You will get the exported data in the following format:
  • Theme: Which will contain all the tags/theme along with the Response Count, Sentiment, and Sentiment Score for each tag/theme.
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  • Raw Data: Which will contain the Response ID, response for the selected question, Theme, Sentiment, and Sentiment Score for each tagged response.
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This feature is available with the following license:


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