TURF Top/Down reach shows you how many potential clients you would reach if you focused on any one particular item.
Reach can be further segmented in following buckets: Start Reach: This is the reach for all respondents who started the survey and answerd this question but did not complete the survey. Completed Reach: This is the reach for all respondents who answered this question and have COMPLETED the survey i.e. gone through the last question in the survey. Respondent Reach: This is the reach for all respondents who answerd this question.To access TURF analysis go to: Login » Surveys (Select Survey) » Analytics
Click on TURF Analysis under Analysis dropdown menu. Select the question for TURF analysis.