TURF Top/Down reach shows how many potential clients you would reach if you focused on any one particular item.
Reach can be further segmented into the following buckets: Start Reach: This is the reach for all respondents who started the survey and answered this question but did not complete the survey. Completed Reach: This is the reach for all respondents who answered this question and have COMPLETED the survey, i.e., gone through the last question in the survey. Respondent Reach: This is the reach for all respondents who answered this question.To access TURF analysis, go to: Login » Surveys (Select Survey) » Analytics
Click on TURF Analysis under the Analysis dropdown menu.