The NPS is a scoring model developed by Bain and Co. Consultant Frederick F. Reichheld. It is a widely-used model for measuring customer loyalty based on their inclination to tell others about their experience with the company or product. “Net Promoter” is a registered trademark of Satmetrix Systems. "Net Promoter" is a registered trademark of Satmetrix Systems
Respondents respond on a 0 -to- 10 point rating scale question: “How likely are you to recommend Company/Product to your friend/colleague?” The scale is then divided into three sections:
If you have included a Net Promoter Score question in your questionnaire, the scoring model will automatically be applied in the reports. However, the scoring model itself can also be applied to any Select One question type.
This feature is available with the following licenses :