Conjoint Analysis - Feature/Attribute Type

A product or service area is described in terms of a number of attributes. For example, a television may have attributes of

  • Brand
  • Price
  • Screen
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Each attribute can then be broken down into a number of levels. For instance, levels for television brands may be
  • Sony
  • LG
  • Vizio
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What are feature/attribute types?

Feature attribute types can be:

  • Default
  • Brand
  • Cost/Price
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How does setting up feature/attribute type help?

When analysing data, to check Brand Premium analysis, Brand and Cost/Price attribute types are necessary. The report is generated based on the feature/attribute type.

How to set up Feature type for an attribute/feature?

  • To set up feature type
  • 1.Under Edit Survey, click feature type drop down.
  • 2.Select the Feature Type.
  • Setting up Feature Attribute type is necessary to run Brand Premium analysis under Conjoint Analysis.


This feature is available with the following license:


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