Conjoint Analysis - Feature/Attribute Type
A product or service area is described in terms of a number of attributes. For example, a television may have attributes of
Each attribute can then be broken down into a number of levels. For instance, levels for television brands may be
What are feature/attribute types?
Feature attribute types can be:
How does setting up feature/attribute type help?
When analysing data, to check Brand Premium analysis, Brand and Cost/Price attribute types are necessary. The report is generated based on the feature/attribute type.
How to set up Feature type for an attribute/feature?
- To set up feature type
- 1.Under Edit Survey, click feature type drop down.
- 2.Select the Feature Type.
- Setting up Feature Attribute type is necessary to run Brand Premium analysis under Conjoint Analysis.