Multiple Not Selected criterias for the same question - Issues.

When I try to add multiple criterias "Not-Equal" operators on the same question, I get an error message. Why?

In the system a "Not-Equal" operator is essentialy an "OR" operator between all the remaining options. For example, if you have a question :

What colors do you like?

  • Red
  • Green
  • Yellow
  • Blue

You want to analyze data for everyone who did NOT choose Yellow, the system internally will create a data-segment for everyone who chose Red, or Green or Blue.

Accordingly, have multiple criterias involving a Not-Equal will not function.

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Okay - What If I want to analyze everyone who DID NOT Choose Yellow OR Blue?

The way to do this is to create a criteria with the Equal operator with all the other remaining options. This will essentially create a data-segment for everyone who selected Red OR Green i.e. everyone who did NOT select Yellow or Blue.

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Can I override this restriction?

No - The system will not function (the analysis will be incorrect) if we allowed for this.


This feature is available with the following licenses:

Corporate, Team and Enterprise

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