Introduction to Digsite

Digsite is an online asynchronous qualitative research tool designed to help organizations gather insights from participants through various activities such as discussions, sharing photos and videos, and reacting to ideas. It is a purpose-built platform that conducts fast and flexible qualitative research to uncover deeper insights.

• Traditional in-person qualitative research is time-consuming, whereas Digsite delivers qualitative feedback in days, not weeks.
• Unlike focus groups and IDIs, Digsite allows flexibility in modifying questions and stimuli as the study progresses.
• Digsite’s SmartDashboard and AI-powered analysis make qualitative data easier and faster to analyze.

Below is a breakdown of their key differences:

• Purpose: Digsite is for qualitative research, gathering in-depth insights. Quantitative research collects numerical data for statistical analysis.
• Data Collection: Digsite involves open-ended responses (text, video, images), while quantitative research relies on structured data collection (MCQs, ratings).
• Participant Interaction: Digsite is interactive with discussion-based activities, while quantitative research involves simpler interactions.
• Study Length: Digsite studies last a few days to a week, while quantitative research often consists of single-session surveys.
• Analysis: Digsite focuses on qualitative themes and sentiments, whereas quantitative research emphasizes numerical trends.

Digsite provides several powerful features:

• Smart Dashboard: Real-time study insights with downloadable reports.
• Idea Markup: Targeted feedback on specific aspects of concepts.
• Iterative Research: Flexible research approach that refines ideas over multiple days.
• Self-Service or Full-Service: Users can manage studies independently or opt for Digsite’s full-service support.

• Concept Testing: Gather feedback on product or service concepts.
• Product Development: Engage users in iterative testing to refine features and designs.
• Customer Experience Research: Identify pain points and improve customer satisfaction.
• Brand Insights: Test branding elements such as messaging and visuals.